Looks like Apple's Siri, the voice-controlled digital assistant, just got some stiff competition on its own turf, the iPhone.
While Apple's Siri has been criticized for taking too long to deliver search results and sometimes not helpful search results, the search giant is touting its voice search feature as fast, accurate and easy to use.
Users tap the microphone icon and speak their search query. The words appear as they are being spoken and Google responds immediately aloud, according to Google's blog.
Google is featuring its latest search product in a video spot below. See if you can tell the difference between it and Siri.