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UK Court to Apple: Say Sorry Like You Mean It

For Apple, "sorry" really is the hardest word.

Last month, Apple was ordered by a U.K. court to post a formal statement on its website clearly stating that Samsung did not copy its design.

The tech giant, however, has never been a big believer in public apologies. So when the tech giant issued the forced apology to Samsung, Apple took the opportunity to simultaneously poke fun at the company even as it followed the court's edict in a very literal sense.

Unfortunately for Apple, the U.K. Court of Appeal didn't find the apology very funny. On Thursday, it ordered Apple to change the wording of its statement, use a bigger font and make the statement more visible on its website, according to a report.

The court added that Apple must make the changes within 48 hours, British newspaper The Guardian wrote.

The UK ruling is the latest in a string of legal patent battles between the two tech giants.

In July, the UK court ruled that Samsung had not copied Apple's design for the iPad tablet, directing the California company to issue a corrective statement on the company's UK website about Samsung's designs to clarify that the Korean company did not steal its design. Apple appealed, but lost and posted its statement on its website earlier this month.

The communication was definitely not apologetic.

"In the ruling, the judge made several important points comparing the designs of the Apple and Samsung products," the company said in its original statement. Then it quoted the judge in the case who said that Samsung's tablets "do not have the same understated and extreme simplicity which is possessed by the Apple design. They are not as cool." Ouch.

The memo ended with Apple taking yet another jab at Samsung, pretty much accusing Samsung of still being a copy cat.

"So while the UK court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple's far more popular iPad," Apple said in the statement.



email: tech@cnbc.com

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