CNBC Promotes U.S. and China Coverage with New Tactical Pan-Asian Campaign
Singapore, 6 November 2012 – CNBC, First in Business Worldwide, launched a pan-Asian advertising campaign to strengthen awareness of its flagship morning programme, Squawk Box, by promoting the network's extensive coverage of the biggest stories of the moment – the U.S elections and China's transition.
Created in-house, the campaign titled "Their Call, Your Money" is geared towards audience tune-in for CNBC's flagship programme, Squawk Box. Featuring the teams of Squawk Box Asia (Martin Soong, Lisa Oake and Bernie Lo), and Squawk Box U.S (Andrew Ross Sorkin, Becky Quick and Joe Kernen), the ad focuses on two of the biggest decisions happening this month and how those decisions will affect viewers across Asia Pacific.
The campaign features online and TV ads across the network accompanied by print ads running in the Wall Street Journal Asia, Business Times, South China Morning Post, Singapore Straits Times and The Edge. Airport branding will also feature across the arrival and departure lounges in Hong Kong. The four week campaign has started and will run until the end of November 2012.
Jacqueline Lam, Vice President of Marketing and Distribution, CNBC in Asia Pacific said, "We're very excited about this campaign as it promotes what CNBC is known for – providing first and exclusive access to the stories that matter most to the global business community. This campaign is designed not only to re-enforce our leading position in the marketplace, but also to promote our flagship programme and content to our new and existing viewers regionally."
Last week, CNBC announced the appointment of Eunice Yoon as its China correspondent – deepening the networks coverage of China from its news bureau in Beijing.
CNBC is distributed to over 80 million households across Asia Pacific.
CNBC Asia Pacific
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ABOUT CNBC IN ASIA PACIFIC
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to 390 million households worldwide. In Asia Pacific, CNBC is distributed to over 70 million households and is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides seven hours of live Asia-produced programming every weekday, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Awaaz (India), CNBC Pakistan, Nikkei-CNBC (Japan) and SBS-CNBC (South Korea) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, and a collaboration with China Central Television (CCTV). In China CNBC reaches 400 million homes via CCTV's Business Channel programme, Global Connection Show. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as through digital platforms.
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