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Kindle Paperwhite

Suggested Price: $119 to $139

Amazon has a well-established foothold in the e-reader space, but its latest effort is miles beyond anything it has done before.

It offers an incredibly sharp screen, a built-in light for nighttime reading, and for Amazon Prime members, a huge collection of free "loaner" books.

The battery life is equally impressive, with the company claiming a life of eight weeks, assuming a half hour of use per day.

Photo: Amazon