No More Twinkies? It. Can't. Happen. In. America.
A world without Twinkies is like a world without a fluffy sugary fake creamy center.
Hostess Brands says it will stop operations and liquidate the entire company if striking workers don't get back on the job by tonight. (Read More: Hoard Twinkies?! Hostess Threatens to Shut Down)
"We simply do not have the financial resources to survive an ongoing national strike," says CEO Gregory Rayburn. The company has been in dire straits for two years in bankruptcy in a Ding Dong economy.
Hostess' labor force walked off the job last week as the company sought to cut pay 8 percent and benefits by up to 32 percent. That leaves workers with a paycheck the size of a Donette.
If the bakers and confectioners don't return by tonight, the company has announced it will go to bankruptcy court to get approval to cease operations as soon as Tuesday. (Read More: Hostess Floats $200 Million in Cost Cuts to Exit Bankruptcy)
America can then say goodbye to Twinkies, "the greatest snack cake on Earth." Talk about a Zinger!
No Twinkies. No fried Twinkies. No Twinkies wrapped in bacon dipped in chocoltyate covered in ice cream.
My brown bag lunch growing up almost always had a Twinkie, Ding Dong or Hostess cupcake (my favorite) inside. Sandwiches were always made with Wonder bread (which Hostess also owns). But, to be honest, I haven't had any of that for years. I'm not alone, and that's been a problem. America's fight against obesity isn't good for empty calories.
Twinkies are sprinkled throughout pop culture. The Den of Geek lists ten cameos in films and TV shows, including Die Hard (police officer Al Powell tries to hide two Twinkies), to Zombieland, ("Oh this Twinkie thing, it aint over yet") to Ghostbusters, when we learned psycho-kinetic energy equaling a 600 pound Twinkie could herald a four-fold cross rip. "That's a big Twinkie."
But the passing of Hostess would be like the end of...Deviled Ham! It. Can't. Happen. In. America.
Hostess has asked fans on Facebook to weigh in, but I fear we may have a holiday without HoHos.
—By CNBC's Jane Wells; Follow her on Twitter @janewells
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