On "Fast Money," he added that retailers that will continue to do well are those that embrace such change.
Facebook and Twitter accounted for 77 percent of social media referral traffic for retailers, he said, although the entire space only accounted for 2 percent of market share — 100 percent higher year over year.
(Read More: 'Showrooming' Helped These Retailers: Blischok)
"Social is playing a huge role in the conversation of, 'What do I want to buy? How do I want to shop for that?' And so that's where we really see social playing a really big impact this year."
Pinterest, he noted, doubled its referral traffic year over year.
"I think the way people shop has changed dramatically," he said.
Trader disclosure: On Nov. 27, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Terranova is long VRTS, VZ, XOM, DELL, GLW, SWN, AAPL, TJX; Weiss is long BAC; Najarian has long call spreads on AAPL, JPM, WMT, FB, DE, DDS; Najarian is long GLUU, CME, CBOE; Najarian owns short puts on GLD, SLV, AGQ; Kinahan is long BAC, C, WFC, CSCO, YHOO, SBUX, FB, MSFT.
Got something to to say? Email us at email@example.com and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment, but not have it published on our website, email firstname.lastname@example.org.