GO
Loading...

Mobile Shopping Shaping Retail Results: Pro

Tuesday, 27 Nov 2012 | 6:16 PM ET

Retailers underwent a watershed moment in how they do business this holiday shopping season, Adobe Digital Marketing Business Unit's Brad Rencher said Tuesday on CNBC.

"One in four dollars that were spent online were spent via mobile devices," he said. "And we think that's a trend that's here to stay."

Rencher said that Cyber Monday accounted for $2 billion in online revenue for retailers .

Mobile Shopping Shaping Retail Results: Pro
One out of four Cyber Monday online shoppers used mobile devices, says Adobe Digital Marketing Business Unit's Brad Rencher.

On "Fast Money," he added that retailers that will continue to do well are those that embrace such change.

Facebook and Twitter accounted for 77 percent of social media referral traffic for retailers, he said, although the entire space only accounted for 2 percent of market share — 100 percent higher year over year.

(Read More: 'Showrooming' Helped These Retailers: Blischok)

"Social is playing a huge role in the conversation of, 'What do I want to buy? How do I want to shop for that?' And so that's where we really see social playing a really big impact this year."

Pinterest, he noted, doubled its referral traffic year over year.

"I think the way people shop has changed dramatically," he said.

Trader disclosure: On Nov. 27, 2012, the following stocks and commodities mentioned or intended to be mentioned on CNBC's "Fast Money" were owned by the "Fast Money" traders: Terranova is long VRTS, VZ, XOM, DELL, GLW, SWN, AAPL, TJX; Weiss is long BAC; Najarian has long call spreads on AAPL, JPM, WMT, FB, DE, DDS; Najarian is long GLUU, CME, CBOE; Najarian owns short puts on GLD, SLV, AGQ; Kinahan is long BAC, C, WFC, CSCO, YHOO, SBUX, FB, MSFT.

______________________________________________________
Got something to to say? Email us at fastmoney-web@cnbc.com and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment, but not have it published on our website, email fastmoney@cnbc.com.

Featured

Contact Fast Money

  • Showtimes

    Halftime Report - Weekdays 12p ET
    Fast Money - Weekdays 5p ET
  • Melissa Lee is the host of CNBC's “Fast Money” and “Options Action.”

  • Scott Wapner is host of the "Fast Money Halftime Report," which airs weekdays from 12 p.m. to 1 p.m. ET.

  • Guy Adami is a contributor on CNBC's "Fast Money." He also is managing director of stockMONSTER.com.

  • Najarian, the "Pit Boss," is cofounder of optionMONSTER.com, a news site for options traders.

  • Finerman is president of Metropolitan Capital Advisors, Inc., a company she co-founded.

  • Founder of EmergingMoney.com

  • Chief Market Strategist for Virtus Investment Partners & CNBC Contributor

Halftime Report