The Winklevoss twins' are betting on a start-up that makes deal hunting a breeze for consumers.
While daily deal sites tend to overwhelm consumers with products and services they don't actually want, the start-up Hukkster allows users to mark products they like and notifies consumers when the item goes on sale.
"Shoppers are getting tons of deals sent their way, the problem is that they don't really have a way, prior to Hukkster, of picking which deals they actually want to pull as opposed to having all of the deal sites that are out there push deals," Cameron Winklevoss of Winklevoss Capital, said on CNBC's Squawk on The Street Monday. "Hukkster empowers the consumer to pull the stuff they want."
Cameron and his brother Tyler Winklevoss—both of whom became well-known because of the movie 'The Social Network', which was based on the development of Facebook — have invested $750,000 in Hukkster.
Basically, Hukkster has users make a list of products they want, and then notifies them when an item on the list goes on sale.
With the holiday season spurring retail sales, Cameron said he thinks Hukkster will gain more exposure.
"I think deals are accelerated during this time frame, so it's an exciting time for us," Cameron said. "I think a lot of people are going to see that the proof is in the pudding with the product, but Hukkster is a year-round product."