Cameron and his brother Tyler Winklevoss—both of whom became well-known because of the movie 'The Social Network', which was based on the development of Facebook — have invested $750,000 in Hukkster.
Basically, Hukkster has users make a list of products they want, and then notifies them when an item on the list goes on sale.
With the holiday season spurring retail sales, Cameron said he thinks Hukkster will gain more exposure.
"I think deals are accelerated during this time frame, so it's an exciting time for us," Cameron said. "I think a lot of people are going to see that the proof is in the pudding with the product, but Hukkster is a year-round product."