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Cyber Monday Is an Antiquated Idea: HSN CEO

Monday, 26 Nov 2012 | 1:42 PM ET

HSN is coming off the strongest weekend in its 35-year history, but CEO Mindy Grossman told CNBC's "Squawk on the Street" the company is focused on customer engagement across all its sales platforms, not on a single day or weekend.

Mike Kemp | Blend Images | Getty Images

"We don't look at any one day differently," the HSN executive said. "What we have done for the entire season is focus on how we're creating great products, great values, great experiences, and a brand like us that we can trust across all our platforms. And that's what we're going to continue to do, and that's why we're seeing the strength day to day."

Grossman said consumers are shopping both for lower price products as well as more expensive products like Apple iPads and televisions. (Read More: Will Electronic Device Sales Light Up the Holidays?)

Part of HSN's strategy has been to build a complete customer experience across live broadcast, mobile, tablets and online. And while about a quarter of its web sales came in through mobile devices, Grossman said HSN doesn't break out its channels that way.

HSN CEO Explains Record-Breaking Weekend
Mindy Grossman, CEO of HSN, offers insight on the company's strongest Thanksgiving weekend in its 35-year history.

"We look at the whole global integration of what we do, and that's why the idea of even a cyber Monday is a bit antiquated," she said. "You have to be engaging your customer across every platform and make sure they integrate together and you're giving her an experience that's unique and personalized and customized no matter what she wants to do." (Read More: Gift Ideas for Everyone on Your List.)

HSN streams live HD video across all its platforms so that consumers can shop on any platform. "It's the ultimate in experience married to engagement, married to convenience," Grossman said.

-By Justin Menza, CNBC News Writer

Questions? Comments? Email us at consumernation@cnbc.com.

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