With the holiday shopping season off to a terrific start, you may be tempted to playretail. But where exactly should you put money to work?
Retail is a tricky play right now because the fiscal cliff could drag many stocks in this space down into the abyss.
Also many retailers have run ahead of the holiday season - in other words, strength may already be baked into share price. Read More: Consumer Nation - Tracking the Pulse of America's Spenders
Market influences such as those outlined above suggest playing the sector broadly isn't the best move. Instead, investors need to be picky.
One stock that CNBC's Jim Cramer says may be worth a look is Ross Stores.
1. Recession Resistant
"Consider that since 2005, Ross Stores has only had a single quarter of negative same store sales growth—that was during the great recession in 2009. Just one quarter. That's an incredibly consistent track record," said the Mad Money host.
In other words, because Ross sells merchandise that's been marked down dramatically, business should remain relatively strong even if we go into a fiscal cliff induced recession, just as it did in 2009 as the nation struggled with a global recession.
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2. Value Play
"Ross was trading around $70 at the very end of the summer, it's now at $56 and change, down nearly 20% from its recent highs," said Cramer.