‘Showrooming’ Helped These Retailers: Blischok

Monday, 26 Nov 2012 | 5:40 PM ET

Retail companies did well if they integrated their online and bricks-and-mortar presence well, Booz & Co. Chief retail analyst Thom Blischok said Monday on CNBC.

On "Fast Money," he said, "The winners will be characterized as retailers who have a strong integrated, online presence and in-store presence. We call it multichannel retailing."

Blischok said that three names appear to be winners so far: Wal-Mart, Target and Amazon .

Wal-Mart's hourly sales, he added, "hit the ball out of the park.

'Showrooming' Helped This Retailer: Blischok
Retail companies did well if they integrated their online and brick-and-mortar presence well, Booz & Co. Chief retail analyst Thom Blischok says.

"Wal-Mart was very brilliant this year in their strategies around in-store retailing, got the customers excited, people came to the stores," he said, introducing the term "showrooming," in which shoppers surf the web on their mobile devices. "People were absolutely prepared for the shopping occasion."

Another winner: Best Buy .

"They did a marvelous job on price-matching," Blischok said.

(Read More: Short These Luxury Retail Names: Lamensdorf)

Tim Seymour of EmergingMoney.com wasn't a buyer of Amazon, despite its solid sales performance, noting that its stock was trading at 450 times current earnings.

"This is not a stock I need to buy," he said. "I think they're set up for disappointment."

OptionMonster.com's Pete Najarian liked another online name: eBay .

"This stock is very cheap," he said.

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