For years the day after Thanksgiving has been dedicated to the shopping madness known as Black Friday. But this year, as the New York Times, reported, opening hours creep meant more and more retailers were letting in shoppers ever earlier --even on turkey day itself.
Stores were motivated by the hope that longer hours would lead to higher sales. "The lesson of 2011 was clear: earlier shopping hours were good for the top line," reports the Times.
If you're a small business in the retail space you might look at this trend and conclude that you too need to keep up with this opening hours arms race and open on holidays. But that would be a mistake, argued Zeynep Ton, a professor of operations at MIT's Sloan School of Management, on the HBR Blog Network recently.