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Has Tim Cook stepped out from the shadow of Steve Jobs? Walter Mossberg, Re/code co-executive editor, says if executed correctly, this product pipeline could be huge.
Toni Sacconaghi, Sanford C. Bernstein senior analyst, says consumers are getting a lot more phone for the same price and this may pressure margins at some point. Sacconaghi also weighs in on the revenue opportunity of Apple Pay.
Blaine Hurst, Panera Bread CTO, discusses joining the Apple Pay platform and how the service will work in Panera stores. Hurst says the integration Apple is offering is unprecedented in the space.
Discussing if Apple is a buy after its product unveiling, with Amit Daryanani, RBC Capital Markets analyst, and Steven Milunovich, UBS managing director & analyst.
The "Squawk on the Street" news team assesses Apple's big reveal and if Apple Pay is a win for Visa and MasterCard.
George O'Connor, senior analyst at Panmure Gordon, says Apple's new releases are "follower" and not leader products but that the Apple Pay system was an "excellent idea".
CNBC's Josh Lipton speaks to Visa president Ryan McInerney, about their new "Visa Token Service" which will compliment payment platforms like Apple Pay. McInerney lays out the security features of the new service.
Discussing Apple's new payments platform and the power of their ecosystem, with Darren Chervitz, Jacob Internet Fund.
CNBC's Josh Lipton takes a close look at what the two new iPhones and the watch offer. Lipton also discusses their new payments platform, "Apple Pay."
Discussing expectations for Apple's new iPhone and an iWatch, with Walter Mossberg, Re/code co-executive editor.
Former Apple "chief evangelist," Guy Kawasaki, shares his predictions for new Apple products and discusses if he believes Apple is a hardware or software company.
Discussing how Apple's new product pipeline will impact its stock price, with CNBC's Kayla Tausche, and Roger McNamee, Elevation Partners co-founder. McNamee says it's going to a long time for the payments stuff to matter.
Roger McNamee, Elevation Partners co-founder, discusses Apple's product launch. McNamee says Apple is in a unique position to fundamentally change the way people pay for things.
Jeffrey Gundlach, DoubleLine Capital CEO & CIO, discusses the strength of the US dollar, the European economy and Scotland's possible succession from the U.K.
Former Apple CEO John Sculley, explains why he believes mobile payment will be the sleeper at today's Apple event. Sculley says payments could be the game changing product that could change the industry.
CNBC's Carl Quintanilla discusses the expectations for Apple's product pipeline and the important events that have taken place so far this year.
CNBC's Carl Quintanilla runs down the list of what products Apple may launch today, including the buzz about an iWatch.
Will Greenwald, analyst of consumer electronics at PC Magazine, comments on Apple ahead of the launch of new products and discusses whether it can retain its edge in the smartphone market
Jonathan Zufi has photographed every Apple product ever created and is now releasing a book titled "Iconic."
CNBC's Phil LeBeau talks with General Motors CEO Mary Barra about her experience while driving semi-autonomous vehicles. If customers are going to trust it, it has got to work 100 percent of the time, says Barra.