Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • Zynga: Threat to Game Giants?

    CNBC's Julia Boorstin reports how the gaming site could shake up the entire online game industry when it files for an IPO later today.

  • 3D audience

    Paramount is wasting no time driving moviegoers to 3-D screenings of "Transformers: Dark of the Moon." Director Michael Bay has been personally campaigning to draw moviegoers to the new format, by communicating directly with fans and campaigning for theater chains to project the film with more light.

  • myspace_logo_new_200.jpg

    News Corp is finally selling MySpace. The media conglomerate has struck a deal to sell the struggling social network to ad network Specific Media for between $30 million and $40 million.

  • California's Red Light Camera Pain

    CNBC's Julia Boorstin reports law enforcement officials in Los Angeles want to pull down traffic cameras because they are not cost effective.

  • Grand Theft Auto IV

    Videogame makers won a victory at the U.S. Supreme Court today, lifting the threat of a potential crackdown that's been looming over the industry since 2005.

  • Cars 2

    Today Disney opens 'Cars 2' in over 4,100 theaters, making it Pixar's widest-ever launch. There's little question that the film will win the U.S. box office this weekend — it's expected to gross $50 to $55 million. But that's less than the first 'Cars' film...but the movie is just one tiny piece of 'Cars' importance to Disney's bottom line.

  • foursquare_logo_200.jpg

    FourSquare, a mobile check-in service with 10 million registered users, has until now been about people meeting up with friends at bars and restaurants and the occasional discount. But Thursday, it announced a deal with American Express.

  • harry_potter_sold_1.jpg

    When J.K. Rowling announced her new web venture, "Pottermore," in a secretive and much-hyped announcement this morning, some of her biggest fans were disappointed that the site isn't a bigger deal.

  • Hulu Plus on an iPad

    Hulu is headed toward the auction block — it's retained investment bankers Morgan Stanley and Guggenheim partners to assist with a sale that will open to bidders in two weeks, according to the LA Times.

  • Netflix

    Netflix just can't stay out of the spotlight-such is the plight of a company whose stock is up 106 percent in the past 12 months and whose technology could pose a major threat to satellite and cable TV operators, not to mention TV networks.

Contact Media


    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    Get these newsletters delivered to your inbox, and more info about about our products and service. Privacy Policy.

Latest Special Reports

  • A data-driven index of 100 large-cap companies best using technology to invest in and profit from new business opportunities.

  • money transfer technology

    Innovations in payments and financial services are highlighted at Money 20/20, the event where retail, data, and technology intersect.

  • Net/Net promo

    Examining how top companies promote and manage innovation, leverage rapid change and use technology to grow exponentially.