Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
At a press event in San Francisco Square rolled out new mobile payment systems designed to help both retailers and consumers. A new free app, called "Register" makes it affordable for small businesses to accept credit cards, automate checkouts, and measure and manage everything they sell.
Pharrell Williams is one of the most powerful forces in music — a Grammy winning musician, who's produced and scored dozens of hits from pop to rap. He even wrote the "Lovin' It" jingle for McDonalds that's inescapable if you turn on the TV.
Investors are eager to buy a piece of social media companies. LinkedIn, the first major social media company to go public, just priced it's IPO at $45. That's the very top of the $42-$45 range the company announced earlier this week, which is 30 percent higher than it originally expected to price.
With fast-growing hot companies like Facebook staying private, savvy accredited investors are increasingly looking to SecondMarket, which trades private company shares, for a piece of the action. SecondMarket released its first quarter trading numbers Tuesday, and they reveal a few key trends.
When TiVo launched a dozen years ago, industry-watchers worried the DVR would be the death-knell of television. But here we are in the midst of yet another Upfront ad sales season, and DVR technology is actually playing a crucial role in keeping certain shows alive. Instead of killing the networks and their precious advertisers, in many cases, DVRs provide crucial technology to understand exactly who is watching what, and when.
CBS signed on Ashton Kutcher to its hit show 'Two and a Half Men' just in time for the TV Network Upfronts, which start on Monday.
Kim Kardashian may be known for her reality show, but she's also making a name for herself in shoes. Not just wearing them — designing them and selling them at ShoeDazzle, where she's chief stylist.
Disney's fiscal second quarter earnings fell short of Wall Street expectations, on a slew of issues: some controllable; like a movie that bombed, and some uncontrollable; like, the Japanese earthquake.
Brands are betting that the immersive VR experience will become great for advertising.
Start-up BandLab, run by the son of billionaire Wilmar co-founder Kuok Khoon Hong, will be Rolling Stone's first-ever outside investor.
Instagram on Thursday announced it has topped more than 500,000 advertisers, up from just 200,000 in February.
Pornhub’s latest charitable scholarship offers $25,000 to a woman pursuing careers in the sciences or math.
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