Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
A key sign of relief for the struggling magazine industry: monthly ad sales for August magazines jumped 10 percent. Media Industry Newsletter just reported this jump in ad pages at monthly magazines — the first month of 10 percent year-over-year growth in nearly six years.
Cable companies and content providers have repeatedly battled over fees, with channels getting temporarily yanked from the air during negotiations. Today 31 video distributors are partnering to form the "American Television Alliance," to address the rules governing broadcast signals and the threat of blackouts. The group says it aims to "protect consumers in today's changing TV environment" — to keep their favorite shows from being collateral damage of negotiations, as when Disney pulled ABC off Cablevision's air right before the Oscars.
Each of the executives we've spoken to this week has expressed some concern about the economy or deficit. But three big thinkers in the web space — Google's Eric Schmidt, LinkedIn founder Reid Hoffman, and venture investor Marc Andreesen — are taking a different, more pro-active approach to the issues.
In their own 'Private Idaho', the media moguls gathered here in Sun Valley attending the Allen & Co conference are on their own discovery and having plenty to say about the economy and government regulation and what it all means for the future of their industry.
Apple's first original show, "Vital Signs," will star rapper and Beats Electronics co-founder Dr. Dre.
Apple co-founder Steve Wozniak is bringing a Comic Con to Silicon Valley.
Twitter's all about moments. Its upcoming earnings report is its moment to showcase progress beyond user growth.
The book, based on the stage play, "Harry Potter and the Cursed Child," will be published this summer.