Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • harry_potter_sold_1.jpg

    When J.K. Rowling announced her new web venture, "Pottermore," in a secretive and much-hyped announcement this morning, some of her biggest fans were disappointed that the site isn't a bigger deal.

  • Hulu Plus on an iPad

    Hulu is headed toward the auction block — it's retained investment bankers Morgan Stanley and Guggenheim partners to assist with a sale that will open to bidders in two weeks, according to the LA Times.

  • Netflix

    Netflix just can't stay out of the spotlight-such is the plight of a company whose stock is up 106 percent in the past 12 months and whose technology could pose a major threat to satellite and cable TV operators, not to mention TV networks.

  • bitcoin_200.jpg

    Bitcoin, the peer-to-peer digital currency is under fire...My colleague John Carney writes about how the Bitcoin "HackCrash" raises doubts about the viability of virtual currency. But the folks behind the currency are pushing very hard to make it legit.

  • Wizarding World of Harry Potter

    Though the economy's been on a roller coaster and fuel prices are painfully high, but the theme park business is actually looking up. Across the board — from local parks to Disney's vacation destinations - there are signs of strength

  • pottermore_preview_200.jpg

    Just as it seemed like the era of "Harry Potter" was drawing to a close, the creator of the blockbuster series has launched a new website called "Pottermore."

  • pandora_radio_screen_200.jpg

    Online-radio service Pandora priced its IPO at $16 a share, far higher than the expected range, as this latest round of Internet IPO mania continues.

  • laptop_money_200.jpg

    The consumer and advertisers are back, and they're here to stay, according to PricewaterhouseCoopers's new Media & Entertainment Outlook, through 2015.

  • Super 8

    'Super 8' ruled the box office this weekend, grossing $38 million, far more than industry-watchers expected. And this is just the first of a slew of movies Steven Spielberg's involved in that will hit theaters this summer and over the course of the year.

  • Twitter

    Paramount is hoping a very small investment on Twitter will go a very long way this weekend to boost "Super 8" at the box office. After the massive success of "Paranormal Activity's" Twitter promotion, Paramount figured out a range of ways to leverage the power of Twitter buzz to create a huge word of mouth hit

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