Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
When Mark Zuckerberg took the stage at Facebook for a secret mobile announcement he didn't hesitate to squash the rumor that Facebook is building a phone. Zuckerberg simply said: NO. Instead, Facebook wants to make any phone a social environment, no matter what the platform.
With Election Day looming the pace of political ad spending continues to accelerate — this is sure to be a record year. Political ad spending is on track to top $3 billion; not only is that far ahead of the $2.4 billion spent during the last mid-term elections, it even exceeds the $2.7 billion spent during the 2008 presidential campaigns.
MGM's hundred-plus creditors have approved a pre-packaged bankruptcy plan, according to sources close to the situation.
Cablevision's 3 million plus customers have not had access to Fox for the past 13 days as the companies have been locked in a standoff over retransmission fees.
The World Series starts in a few hours and Fox, which broadcasts the game, is still dark for Cablevision's three million plus customers in the New York/New Jersey/Connecticut Tri-state region.
A string of leaders failed to define what Yahoo is to its users, former Yahoo President Susan Decker says.
CBS's executives are considering how they can gain more control over the broadcaster after Sumner Redstone dies, or if he is declared incompetent.
iflix might appear to have a lot in common with Netflix, but CEO Mark Britt is adamant that the two streaming companies are not competing.
WPP posted first quarter earnings on Thursday of 3 billion GDP, up 10.6 percent ($4.7 billion). Like-for-like sales was up 5.1 percent.
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