Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Ticketmaster's CEO Nathan Hubbard knows he's got a major problem. Ticket sales were down by double digits, and 40 percent of seats went unsold last year. Now, he has a solution, one he unveiled on CNBC's "Power Lunch" today. It's 'dynamic' ticket pricing, a technology developed with a company called MarketShare.
T. Rowe Price is giving its investors a piece of perhaps the hottest company in the world -Facebook. The mutual fund company has a $190.5 million stake in Facebook, as well as a $71.8 million stake in Zynga and a $86.8 million stake in Groupon. And back in 2009 T. Rowe participated in Twitter's $100 million round of fundraising, along with Morgan Stanley.
The way iTunes changed music, Warner Brothers wants to change movies. Today the studio gave me an exclusive look at an entertainment app it's been working on for years - the ultimate destination for people to buy all digital movies, not just Warner Brothers'. It's an app code-named 'Digital Everywhere,' and it's set to launch this summer.
The most successful recording artist right now isn't Lady Gaga, Katy Perry or Justin Bieber. It's Adele, a twenty-two year-old British pop star with a deep bluesy voice. Her appeal stretches from teenagers to baby boomers, who find her soulful sound classic and timeless. And that wide demographic appeal is translating into huge chart-topping numbers.
GameStop (GME) has a lot working against it. Its very business model — selling video games and consoles — was put into question by the decline in video game sales we've seen through the economic downturn.
The National Association of Broadcasters isn't just about traditional radio and TV, it's also about the future of broadcasting, which is inevitably online. I sat down with the CEO of FunnyorDie.com, Dick Glover to talk about his role in this new, competitive and crowded broadcasting landscape.
The annual National Association of Broadcasters convention is underway in Las Vegas — all the industry is gathered to preview new technology and discuss how to stay ahead of the ever-growing competition.
Instagram on Thursday announced it has topped more than 500,000 advertisers, up from just 200,000 in February.
Pornhub’s latest charitable scholarship offers $25,000 to a woman pursuing careers in the sciences or math.
CEO Tom Dooley will leave Viacom and the company will halve its dividend in a major move since the former CEO left.
The social media giant announced five new measurement products for advertising partners on Wednesday.