Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
With Facebook's annual developers conference on Wednesday the web is buzzing about what the social network will unveil. The site already has 400 million unique users, half of which go to the site daily: so the question becomes how to extend Facebook's community beyond the website itself.
A new report reveals that consumers are spending less on home entertainment—but it's not all bad news. Spending on DVDs, Blu-Ray and digital distribution dropped 8 percent in the first quarter to $4.84 billion, on the heels of a 5 percent drop last year.
Twitter's moves in the past week could be seen as a direct threat to the thousand developers gathered for its "Chirp" conference.
"Chirp," Twitter's first-ever developers conference, is packed and buzzing with excitement about this technology changing the way people communicate.
I'm reporting from the Ad Age Digital conference in Manhattan, where Google Chief Economist Hal Varian spoke about the role of data in ad strategy. Varian is Google's chief number cruncher, the guy who sorts through the limitless piles of data and figures out what matters and what doesn't.