Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
CNBC's Julia Boorstin reports the latest on the fate of Gawker Media.
CNBC's Julia Boorstin takes a look at which companies benefited the most from the massive social engagement during the Olympic games.
Beatles Paul McCartney signs a recording contract with Capitol Records, the first U.S. record label for the Beatles. CNBC's Julia Boorstin reports.
CNBC's Julia Boorstin reports on Pinterest stepping up its ad game.
The value of digital media brands is determined not just by their advertising revenue, but by their traffic, much of which comes from Facebook.
CNBC's Julia Boorstin reports the R-rated animated movie took in $34 million over the weekend.
Fox News names their new senior leadership team, CNBC's Julia Boorstin reports.
The New York Times said on Tuesday its Moscow bureau was targeted by a cyber attack this month but that there was no evidence the hackers, believed to be Russian, were successful.
The advertising group expects full-year revenue growth to be "well over" 3 percent, compared with a previous forecast of "over" 3 percent.
The reorganization is designed to enhance revenue opportunities in digital videos, Vanity Fair reported Tuesday.
The remake of the blockbuster 1958 remake grossed just $11 million at the box office, falling short of the already-low $15 million projected.