Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Advertising industry insiders tell me that Fox should wrap up its ad sales today and all the networks could complete their Upfront sales in a week. That's weeks earlier than the July 4 date expected, and months earlier than last year.
Hollywood's strong box office run so far this year came to a screeching halt Memorial Day weekend, as movies' theatrical performance fell off a cliff.
Why a Wall Street darling has taken such a dramatic tumble.
Viacom is facing big questions about whether it made the right decision about its successor to Sumner Redstone.
Viacom names Philippe Dauman executive chairman, replacing the ailing Sumner Redstone.
Viacom's path forward is uncertain as Sumner Redstone steps down as executive chairman, company watchers said Thursday.