Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The Patriots and Giants don't face off for another few days, but the Super Bowl already has some big winners — advertisers.
Costolo tried to dodge all IPO-related questions, but he couldn’t avoid the looming topic of Facebook’s pending offering.
As Wall Street eagerly waits to see Facebook’s financial results when it prepares to file for its long-awaited initial public offering possibly as early as Wednesday, ComScore reports that the company continues to grow its dominance in display ads – it has number one market share by far.
With Facebook reportedly looking to file its S-1 as early as Wednesday, the NYSE and Nasdaq are both looking to snag the social media giant. And appropriately enough, they’re taking the battle to the social media platforms of Twitter and Facebook itself.
Why would Facebook file now? Bottom line: it wants to bake in plenty of extra time so it can start trading by the end of May, before the summer trading lull.
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