Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
After nearly six months of litigation Warner Bros. Home Entertainment Group and Redbox today struck a deal. Redbox, which rents DVDs for $1 a day from kiosks in big box retailers and pharmacies, was locked in a standoff with Warner Bros., which has the largest home entertainment marketshare of any of the studios. In this new deal Redbox agrees to a 28 day window after DVDs go on sale before it starts offering those films in its kiosks.
Viacom Chairman Sumner Redstone is as confident as ever that "content remains and will always remain king." On the media giant's earnings call he and CEO Philippe Dauman optimistic about the value of content as well as the marketplace, and cautiously optimistic that advertising revenues would recover sequentially from throughout the year.
Blockbuster games boosted Activision Blizzard despite a rough video game market. The game maker beat expectations thanks to strong sales of "Call of Duty" and "World of Warcraft."
Disney CEO Bob Iger had tons to say about the need to innovate when I spoke to him after the company's fiscal fourth quarter earnings. Under pressure from piracy and a mature DVD market Disney is throwing out the old rules and looking for new ways to grow revenue.
Amazon is upping the ante in the streaming-video competition with downloadable videos.
Twitter says it will expand its self-service ad platform from 33 countries to the rest of the world.
CBS will allow viewers to live stream two regular NFL season games on their portable devices, expanding its services to the Internet viewer base.
IPhone maker Apple is looking to move into the original programming business to compete with video streaming companies, Variety reported.