Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
It's been in the works for years, and later today YouTube will finally announce the creation of 100 new online YouTube channels with original programming. The tech giant spent months working with Hollywood agencies and has secured deals with celebrities including Ashton Kutcher, Amy Poehler, and Deepak Chopra. Most of these channels will launch next year, creating about 25 hours of new programming per day.
Facebook's is winning in the battle for display advertising dollars. That's the headline from ComScore's third quarter display advertising data, which it gave CNBC an exclusive look at today.
It's no surprise that investors are frustrated by the slow IPO market. So while they wait for Groupon and Zynga to start trading, they're rushing to buy a piece of companies that could be the next big thing. Today SecondMarket released its Q3 report: trading surged 122percent from the year-ago quarter.
Rupert Murdoch has another headache on his hands- new allegations of hacking on top of shareholders advocating for his ousting. Murdoch kicked off the meeting with glowing comments about the state of the company, saying that the company's "in good shape to prosper." But it seems company hasn't yet put the hacking scandal behind it.
On Thursday, Netflix announced it inked a deal for shows from the CW network. This new content, bolstering the streaming service's TV library, will draw a key younger demographic to Netflix while paying CW's parents, CBS and Warner Brothers, up to $1 billion dollars over ten years.
Buy a movie once, watch it anywhere, on any Internet-connected device, through the cloud . That's the new business model making waves in Hollywood. Apple's in advanced negotiations with the movie studios to offer movies through its iCloud service and UltraViolet, from a consortium of media and tech companies, rolls out its first cloud-enabled DVDs this week. And Hollywood's hoping that these new options will grow digital movie sales to compensate for DVDs' decline.
Donald Trump has no plans to cut back on his use of Twitter despite the disapproval of the majority of Americans.
"This was a joyous note to shareholders. And then a fabulous arc of an interview that [Hastings] does with the Q&A," Cramer says.
In the final news conference of his presidency, Barack Obama stressed the need for the U.S. to continue in protecting people's rights.
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Coverage of the World Economic Forum’s annual meeting in Davos, Switzerland.
Take an in-depth look at the world of modern medicine - examining the treatments, companies and people making a difference in the way we treat illness and injuries today, and laying the foundation for the medical treatments of tomorrow.
From Apple Pay to roboadvisors, the worlds of finance and technology are changing the way we live, work, spend money, and do business.