Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Digital will drive growth, and boost everything from the publishing industry to music, according to PricewaterhouseCoopers' new “Global Entertainment and Media Outlook,” which projects out from 2012 to 2016.
Facebook has been plagued by criticism of its slowing U.S. growth, the fact that it only recently started showing ads to mobile users, and questions about whether its ads work. But now ComScore is out with a study that validates the core of Facebook’s business model: social context makes ads more powerful.
CNBC's Julia Boorstin reports the results of a study that shows brands can impact consumers without spending money, if "friends" like it. And Laura Martin, a Needham analyst, explains why she maintains a "buy" rating on the stock and a price target of $40 per share.
It’s been a busy week for Facebook, announcing a number of small changes and launches. Individually none of them seems like that big a deal, but together they paint a picture of a huge strategic focus on mobile.
Comedies, spin-offs and reboots are poised to dominate TV this season if social media engagement is any indication.
Tom Hardy will portray the comic book anti-hero Venom in Sony's first-ever feature-length "Spider-Man" spin-off.
A survey of CEOs and founders of CNBC's Disruptor 50 companies reveals the top concern is staffing challenges.
Everyone thinks Roger Ailes was a staunch conservative, but that wasn't really the case. says Jake Novak.
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