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Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • I'm reporting from the Ad Age Digital conference in Manhattan, where Google Chief Economist Hal Varian spoke about the role of data in ad strategy. Varian is Google's chief number cruncher, the guy who sorts through the limitless piles of data and figures out what matters and what doesn't.

  • Twitter's COO on Ad Strategy Tuesday, 13 Apr 2010 | 4:40 PM ET

    I sat down with Twitter COO Dick Costolo at the Ad Age Digital conference to hear about Twitter's long-awaited, much-debated ad strategy.

  • Twitter Reveals Business Plan: Promoted Tweets Tuesday, 13 Apr 2010 | 7:02 AM ET

    Finally, Twitter is unveiling its business plan, which is having ads designed to profit from the 55 million Tweets posted daily and the value of searching them.


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