Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • Osama bin Laden

    The big news that Osama Bin Laden was finally dead wasn't reported first by a cable or broadcast TV channel, nor by a news wire or newspaper. Twitter broke the news, long before anyone even knew what the news was, when IT consultant who lived in the vicinity of Bin Laden's compound complained about the noise.

  • James Murdoch, son of Rupert Murdoch and Chairman and Chief Executive of News Corporation, Europe and Asia.

    Eighty year old Rupert Murdoch will leave some very big shoes to fill whenever he leaves his post as CEO of News Corp. He's the ultimate media mogul, building a news and entertainment empire piece by piece, through acquisition and organic growth. So who's next in line for the throne?

  • The volume of ads marketers are buying has increased, and the amount they're spending on each ad is higher as well. This strength in the first quarter bodes well for the Upfront ad sales period, when networks look to sell a big chunk of their ad inventory for the coming year.

  • Shrek Princesses

    DreamWorks Animation is bringing Shrek and Kung Fu Panda to Gaylord Entertainment's family resorts. The company just announced that it's licensing its characters to Gaylord's four upscale hotels in Nashville, the Orlando area, Dallas area, and in Maryland.

  • square_200.jpg

    Startup Square just secured a major advantage competitive mobile payments space — a strategic investment from Visa, which will put one of its executives on the company's board.

  • Netflix

    Netflix continues to add subscribers at a breakneck speed — it's now the largest subscription entertainment business in the US, beating Comcast

  • Netflix

    When Netflix reports after the closing bell, the big question is whether it can keep up its dizzying run. The stock's up some 130 percent in the past 12 months on consistently surprising subscriber growth. Now there are two numbers in the spotlight — subscribers and content costs

  • TiVo stock soared Wednesday, up a whopping 29.5 percent, on news that the U.S. Court of Appeals affirmed a finding of contempt and award of sanctions against Dish and EchoStar.

  • family watching tv

    It's been a long time in coming, but now, the very first premium video-on-demand is here. That means that just two and a half months after a film opens in theaters, before it's even available on DVD, you'll be able to watch it from the comfort of your living room.

  • Apple Store 5th Ave NY

    Steve Jobs' decision to include a new product in one of his Apple stores is the ultimate stamp of approval. Today (Tuesday), he gave that rare approval to "Square," a plug in credit-card reader from one of the co-founders of Twitter, Jack Dorsey. This could be just the boost Square needs to bring its mobile payments system to the mainstream, as the competition heats up.

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