Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
As online breaches continue to rise, new companies aiming to guarantee that customers' data is secure are springing up, thanks to the investments of entrepreneurs and venture capitalists who are pouring tens of millions of dollars into tech startups.
Today's news that Google is partnering with DirecTV to sell ads for cable networks could have far-reaching implications for Google and the ad business. This could be a win-win-win for Google, DirecTV, as well as advertisers, and it has the potential to shake up Madison Avenue.
When Disney reports after the bell Wall Street will be looking for what the media giant can tell us about the strength of the American consumer.
A string of leaders failed to define what Yahoo is to its users, former Yahoo President Susan Decker says.
CBS's executives are considering how they can gain more control over the broadcaster after Sumner Redstone dies, or if he is declared incompetent.
iflix might appear to have a lot in common with Netflix, but CEO Mark Britt is adamant that the two streaming companies are not competing.
WPP posted first quarter earnings on Thursday of 3 billion GDP, up 10.6 percent ($4.7 billion). Like-for-like sales was up 5.1 percent.
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