Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Can the guy behind American Idol transform the way people watch TV? Robert Sillerman (whose former company, CKX, owns "American Idol") launched a new app, called Viggle, to upend TV-viewing and to drive more people to tune in, in real time.
Lionsgate has finally closed its long-anticipated deal to buy Summit Entertainment; the merging of the two largest independent media companies creates a new massive independent entertainment company, which will release 10 to 14 movies a year.
Google and Twitter’s battle over Google’s display of Google+ over Twitter results continues to drag out. And now the FTC is involved.
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