Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Old school animation and a brand-new princess could spell big success for Disney. "Princess & the Frog" is rolling out to nearly 3,500 theaters this weekend, and it's poised to top the box office.
Today three top music labels are teaming up to launch Vevo, a new music video destination site hosted on YouTube, in an attempt to create a new revenue stream for a struggling industry.
Today Les Moonves told CNBC that advertisers are coming back into the marketplace and that advertising, which CBS depends on, is looking bullish.
Brian Roberts is on track to run a massive, vertically integrated media giant. But unlike some of his fellow media moguls, he doesn't have high-profile family drama (Sumner Redstone), spark controversy in the media by picking fights with Google (Rupert Murdoch), and he's not a fixture on the red carpet (Bob Iger).
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Facebook's jaw-dropping user figures should be a reason to buy the stock. But not if this good news is already priced into the stock.
Yahoo's messaging service seems like the tech company is chasing a trend, analysts say.