Media

Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Cinderella's Castle

    Iger kicked off the day with the key themes that are dominating the day's presentations: the value of brands and franchises, embracing technology, and growing in the US and abroad.

  • Oscar Awards

    There's no question, live events are in demand. There's plenty of speculation why, including bad weather this winter. But there's also plenty of talk about the "Twitter Effect."

  • Leslie Moonves

    CEO Les Moonves said in the earnings call that the scatter market —when marketers buy ads at the last minute—was "extremely hot in the fourth quarter and continues to be up even hotter," now up 40 percent over the upfront ad period.

  • On the heels of a slew of positive of earnings reports (DIS, TWX, CMCSA) on the return of the advertising market and booming political ads last quarter, we can expect CBSspacer to report more ad gains.

  • Charlie Sheen

    Remarkably, Sheen's shenanigans haven't scared away advertisers — the show has been broadcast with a full commercial load and strong pricing every single week.

  • Fairgoers wear special '3D' glasses as they watch a movie on a 3D TV screen.

    The 3D TV market just got a little more exciting. On Sunday, '3net' launched in 18 million homes from Discovery, Sony and Imax. And on Monday, as a Valentine’s gift to sports fans, ESPN launched on DirecTV, Comcast and Time Warner Cable. This brings the total number of 3D networks to three, including DirecTV's 'N3d' channel, launched last year in partnership with Panasonic.

  • present

    What's driving the growth of online dating? Growth feeds on itself: One in five relationships start online, that ubiquity sparks massive word-of-mouth. By now, it seems like any stigma surrounding online dating is gone. Plus, the growth of smartphones means that people can access their online dating services constantly, growing use and engagement.

  • Justin Bieber

    It's been a brutal winter for the box office — year to date box office sales are down 23.8 percent and attendance is off 25 percent, according to Hollywood.com.

  • Guitar Hero III video game set by Activision Inc.

    Kotick explained to me why it made sense to kill the Guitar Hero brand in which the company has invested millions and millions. Demand has dwindled — no question — and Kotick says he partially blames the company for not innovating more.

  • Playing Guitar Hero

    Activision Blizzard's earnings and revenue both beat estimates — Q4 was its most profitable quarter ever — but Wall Street is disappointed by the company's forecasts for the fist quarter and the full year. Shares tumbled in late trading Wednesday after the company's announcement and continued to fall Thursday morning.

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