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Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • Super Bowl's Online Game Friday, 5 Feb 2010 | 12:17 PM ET

    The Super Bowl on CBS isn't just about TV. Advertisers who hell out millions for a 30-second spot are working hard to maximize their return on investment, so they're going online.

  • Super Bowl Ads: Who's in the Game Friday, 5 Feb 2010 | 11:06 AM ET

    Despite the pullback in the adverting dollars and marketer’s shift from traditional media to the Internet, companies are still clamoring to shell out millions for a 30-second Super Bowl spot.

  • What's a Super Bowl Ad Worth? Friday, 5 Feb 2010 | 9:40 AM ET

    The Super Bowl isn't just the biggest game of the year; it's the biggest annual forum for advertisers.


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