Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The National Cable and Telecom show is all about the convergence of content, distribution and technology, and today I had the pleasure of moderating a panel at NCTA's annual show that addressed all those issues.
David Zaslav's Discovery Communications is bucking the trend, and proving that content is king. Despite the fact that overall cable ratings are flat and broadcast ratings fell 7 percent last quarter, Discovery grew US ratings 6 percent.
While the cable industry celebrates its accomplishments — growing distribution, advertising revenue, etc. — there are also some looming questions about the industry's transition to the digital future.
Facebook isn't losing its commitment to its "Hacker" culture when it goes public — instead, it's celebrating it, with an all-night "Hackathon."
Stadiums and arenas are smartening up, giving ticket-holders mobile apps to make it worth the high price of being there.
Apple on Friday announced that former Sony television executives Jamie Erlicht and Zack Van Amburg are joining the company to oversee video programming.
Nintendo America president Reggie Fils-Aime says he's not worried about the Xbox One X because Nintendo appeals to all ages.
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CNBC's annual study measures all 50 states on more than 60 different metrics.
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CNBC’s “Trailblazers” travels across the globe bringing insight into some of the world’s key cities through the eyes of the celebrities that live there.