Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Rupert Murdoch has another headache on his hands- new allegations of hacking on top of shareholders advocating for his ousting. Murdoch kicked off the meeting with glowing comments about the state of the company, saying that the company's "in good shape to prosper." But it seems company hasn't yet put the hacking scandal behind it.
On Thursday, Netflix announced it inked a deal for shows from the CW network. This new content, bolstering the streaming service's TV library, will draw a key younger demographic to Netflix while paying CW's parents, CBS and Warner Brothers, up to $1 billion dollars over ten years.
Buy a movie once, watch it anywhere, on any Internet-connected device, through the cloud . That's the new business model making waves in Hollywood. Apple's in advanced negotiations with the movie studios to offer movies through its iCloud service and UltraViolet, from a consortium of media and tech companies, rolls out its first cloud-enabled DVDs this week. And Hollywood's hoping that these new options will grow digital movie sales to compensate for DVDs' decline.
Steve Jobs was so much more than a gadget guru — he challenged movie, music, video game gurus, and even the advertising to "think different." Jobs left a massive legacy across the media business, pushing for an overhaul of content distribution.
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