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Media

Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.

In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • youtube_new_logo.jpg

    YouTube viewers spend an average of 15 minutes a day on the site, while TV viewers spend an average of 5 hours glued to the tube. Today Google unveiled a new design for YouTube and its "channels" to help close the gap and make YouTube like cable TV for the digital age.

  • zynga_2_200.jpg

    Zynga's IPO is expected to give the company a roughly $10 billion market cap -- an impressive nearly 10 times or so the company's trailing 12 month sales.

  • What's a prediction without a little courage, bravado or risk-taking? Oh yeah, good instincts and analytics also helps. We've culled some 15 brilliant predictions from the dozens offered by our anchors, reporters, editors and bloggers at CNBC. Enjoy and let us us know what you think.

    These predictions are bold all right. Some may even be outrageous. The financial world, however, is full of big surprises. Remember, you heard it first here.

  • amazon_kindle_books_new_200.jpg

    Consumers embrace cloud computing, a new battle over digital content, TV and the Intranet merge, and traditional publishing makes a comeback.

  • Spotify

    The service wants to be the destination for all things music, pitting it against Apple's iTunes, Google's new music store and Amazon's MP3 store.

  • dvds-in-hand-200.jpg

    Shoppers may be snapping up Harry Potter box sets for stocking stuffers, but that's not enough to stop the dizzying decline in DVD sales.

  • best_buy_logo.jpg

    At the Best Buy in Burbank, Calif., on Black Friday, TVs were certainly a hot seller but a variety of other items were also flying off the shelves, including videogame consoles and tablet computers.

  • Holiday gift and ornaments

    Forget about the newspaper circular. If consumers are looking for Black Friday deals, chances are, they'll look where they spend a ton of time: Facebook. This year more than ever Facebook is a key tool for retailers to connect with shoppers. And this year big brands aren't just trying to get fans to buy, they're trying to spread their message to fans *friends* -- to leverage the site for the power of its networks.

  • Disney and YouTube

    Consumers just got yet another option for entertaining their kids with Disney movies. Disney just agreed to rent its movies on YouTube -- it will offer hundreds of films from Disney, Pixar, and DreamWorks Studios on YouTube starting today for between $1.99 and $3.99. The studio controls pricing and will receive the majority of revenue.

  • Pandora trader wearing single symbol P on his jacket at the NYSE

    I just got off the phone with Pandora CEO Joe Kennedy, moments after the Internet radio company reported record, better-than-expected earnings. He stressed that Pandora's focus on the radio market is working, and the slew of competition from everyone from Spotify to Google isn't hurting one bit.

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