Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Brian Roberts is on track to run a massive, vertically integrated media giant. But unlike some of his fellow media moguls, he doesn't have high-profile family drama (Sumner Redstone), spark controversy in the media by picking fights with Google (Rupert Murdoch), and he's not a fixture on the red carpet (Bob Iger).
As of mid-day the National Retail Federation is saying that prices are lower than ever on this Black Friday and they're drawing huge crowds. We're seeing the trends the NRF points out playing out right here in this store- laptops, netbooks and TVs are huge sellers and shoppers keep on pouring in.
Facebook is getting ready to connect powerful brands and the customers who love them for Black Friday. Facebook has 300 million plus users, and they're all potential customers for the hundreds of thousands of retailers and brands with a presence on the Facebook site.
Facebook is slowly inching its way to an IPO. CEO Marc Zuckerberg has long said that the company wants to stay independent, rather than be acquired, and he wants to stay at its helm.
Rupert Murdoch's latest gambit has the potential to have huge impact on the value of content industry wide; he could also risk losing a huge chunk of News Corp's readership.
Disney shares are trading at an all-time high, up nearly 45 percent over the past 12 months.
Twitter shares continued their slide that started last Tuesday, what's next for the social media giant?
The forces undermining traditional media are being exploited by Netflix, media analyst Rich Greenfield tells CNBC.
Growing concerns over consumer data privacy online are leading to the rise of more "dark social" apps and ad-blocking services.