Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
"Code Advisors," a new media investment bank launching tomorrow, is banking on a surge in media and tech deals, and old media's need to get new media savvy.
The decline in newspaper advertising has been precipitous: free services like Craigslist have poached classified ad dollars and marketers have shifted their spending to targeted, measurable Internet ads. Publishers have been struggling to cut costs and grow their own online ads.
ABC News is looking to eliminate up to 400 positions by offering buyouts across the news division. The number of people who opt for the "voluntary separation package" will determine whether the company does layoffs and how many people get the axe.
Cantor Exchange, a division of Cantor Fitzgerald, is on track to get approval from the Commodity Futures Trading Commission for a futures exchange for domestic box office receipts.
CBS is more reliant on ads than any of the other media giants: the good news is that its results show a gradual ongoing recovery in the ad market.
The California economy has been suffering with devastatingly high unemployment and foreclosure rates, and a massive budget crisis. Finally, some good news.
A U.S. lawsuit raises new questions about the competence of Sumner Redstone and his ability as executive chairman of to run Viacom and CBS.
Disney's ESPN saw a 3.2 percent drop in subscribers, in a market where viewers are migrating to newer forms of sports coverage.
Not sure what presents to get for your family and friends this holiday season? Check out CNBC's holiday gift series 2015.
The high-profile 2014 hack revealed personal info for tens of thousands and exposed embarrassing email exchanges between actors and executives.