Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
YouTube viewers spend an average of 15 minutes a day on the site, while TV viewers spend an average of 5 hours glued to the tube. Today Google unveiled a new design for YouTube and its "channels" to help close the gap and make YouTube like cable TV for the digital age.
These predictions are bold all right. Some may even be outrageous. The financial world, however, is full of big surprises. Remember, you heard it first here.
Consumers embrace cloud computing, a new battle over digital content, TV and the Intranet merge, and traditional publishing makes a comeback.
The service wants to be the destination for all things music, pitting it against Apple's iTunes, Google's new music store and Amazon's MP3 store.
Forget about the newspaper circular. If consumers are looking for Black Friday deals, chances are, they'll look where they spend a ton of time: Facebook. This year more than ever Facebook is a key tool for retailers to connect with shoppers. And this year big brands aren't just trying to get fans to buy, they're trying to spread their message to fans *friends* -- to leverage the site for the power of its networks.
Consumers just got yet another option for entertaining their kids with Disney movies. Disney just agreed to rent its movies on YouTube -- it will offer hundreds of films from Disney, Pixar, and DreamWorks Studios on YouTube starting today for between $1.99 and $3.99. The studio controls pricing and will receive the majority of revenue.
I just got off the phone with Pandora CEO Joe Kennedy, moments after the Internet radio company reported record, better-than-expected earnings. He stressed that Pandora's focus on the radio market is working, and the slew of competition from everyone from Spotify to Google isn't hurting one bit.
Walt Disney has again extended CEO Bob Iger's contract to July 2, 2019, it announced in a release on Thursday.
Breslin's stepdaughter, Emily Eldridge, said he died Sunday of complications from pneumonia.
According to studio estimates, "Beauty and the Beast" blew past the previous record-holder for G- or PG-rated releases.
Get the best of CNBC in your inbox
This special report focuses on how individual investors strategically juggle their many savings goals and objectives.
A look at 50 private companies set to reshape the business landscape.
Business icons and provocateurs share their innovative models. Learn how to upend old industries and start new ones that move markets.