Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Disney's stock is trading nearly five percent higher today on news that the company's strong brands are successfully riding the advertising recovery and return of consumer spending.
Following on the heels of a slew of media earnings last week, Disney expected to continue the string of news about an advertising rebound when it reports its latest earnings after the bell today.
Fox and advertisers who placed a $3 million bet on a 30 second Super Bowl spot are celebrating — last night's game was the most-viewed Super Bowl ever.
Groupon, the daily deals service, is making a big nation-wide play this weekend both on TV and in Americans e-mail inboxes.
The Super Bowl isn't just the biggest TV advertising event of the year, it's also one of YouTube's biggest events of the year. Advertisers are determined to eke out the biggest possible bang for their Super Bowl ad buck, so they're increasingly going online to support their TV ad spend.
Coinstar shares fell over 8 percent after-hours, following the company's earnings announcement. The problem: a much weaker-than-expected outlook for the first quarter.
Strength at Viacom's cable channels wasn't enough to offset declines in home entertainment.
A rebound in advertising and strong performance at News Corp's networks led the media giant to beat expectations. Adjusted earnings came in at 29 cents per share, a penny higher than analysts expected and up from adjusted EPS of 25 cents a year ago.
It's a busy day for Rupert Murdoch - he launched his long-awaited iPad-only news app "The Daily" and News Corp will report quarterly earnings after the bell.
Brands are betting that the immersive VR experience will become great for advertising.
Start-up BandLab, run by the son of billionaire Wilmar co-founder Kuok Khoon Hong, will be Rolling Stone's first-ever outside investor.
Instagram on Thursday announced it has topped more than 500,000 advertisers, up from just 200,000 in February.
Pornhub’s latest charitable scholarship offers $25,000 to a woman pursuing careers in the sciences or math.
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