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Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • CBS Wins New Viewers for Grammys Monday, 1 Feb 2010 | 3:32 PM ET
    Grammy Award Trophy

    While singers brought home plenty of awards from the Grammys last night, the biggest winner was CBS. The network scored its highest ratings in six years — preliminary Nielsen ratings show a 35 percent increase in viewers to 25.8 million viewers.

  • Grammy Awards and Piracy Update Friday, 29 Jan 2010 | 5:07 PM ET
    Microphone and Record

    The Grammy Awards are shaping up to be a showdown between four powerful women -- Beyonce, Taylor Swift, Lady Gaga, and Fergie from the Black Eyed Peas.

  • CBS Super Bowl Inventory Check, Ad Controversy Friday, 29 Jan 2010 | 3:11 PM ET

    The Super Bowl isn't just about football; it's the biggest advertising event of the year with 100 million viewers tuning in. Ad prices are watched as a key indicator of the health of the ad market.


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