Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Sheen joined Twitter yesterday and within hours amassed hundreds of thousands of followers before he sent a single tweet. Now he claims nearly 900,000 followers, making him one of the fastest-rising Tweeters ever. But Sheen didn't make this move on his own.
The company's fiscal fourth quarter loss was worse than expected — 30 cents, two cents more than analysts projected. And while revenue came in a hair above the average estimate — $41.4 million — down 9 percent from the year-ago quarter.
When TiVo reports after the bell today analysts expect it to post its ninth consecutive quarterly deficit as its subscriber numbers continue to shrink. Wall Street's expecting a quarterly loss of 28 cents per share on revenues of $41 million — yes $41 million.
Magazine giant Hearst is launching a new product designed to simplify consumers' lives and slash companies' shipping costs. It's a free online account management service called 'Manilla' — like a Manilla folder — and Hearst launched a Beta version today.
With no suspense, predictable winners, and an awkward pairing of hosts, the Oscars' preliminary ratings sank 7 percent from last year. The show fared better in younger viewers than older ones — ratings slipped just 2 percent in the 18 to 48 year-old age group. More detailed ratings of that younger demographic are due out later today.
There's no question ABC and the Academy are going after a younger demographic -- that's was the first joke was out of co-hosts Anne Hathaway and James Franco. "You look very appealing to a younger demographic as well," Hathaway quipped. When the best supporting actress winner dropped an 'F' bomb Hathaway said "this is the young and hip Oscars!
Today it announced that it's buying 'Togetherville' a social network for kids 10 and under. Togetherville is as squeaky clean as its name implies — it's designed to avoid all the bad stuff that open adult social networks bring, with careful monitoring of content, and parental supervision controls.
Sumner Redstone sued two ex-girlfriends, alleging he was forced to borrow from the private company that holds his voting shares of CBS and Viacom.
AT&T's upcoming DirecTV Now online video service will cost $35 per month.
Netflix CEO Reed Hastings expressed confidence that his company will be able to continue to ride the wave of Internet TV.
Netflix's Reed Hastings could be looking at a new, behemoth of a rival, now that AT&T has agreed to buy Time Warner, parent to HBO.
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