Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
'World of Warcraft' is the ultimate video game goldmine: its 11 million subscribers pay $15 monthly for the service, giving Activision Blizzard a nice, steady revenue stream from the massive multiplayer PC game. Now, Activision Blizzard is trying to apply the same business model to its console hit, "Call of Duty."
The good news: After fumbling earlier this year, the box office is back on track, thanks to a massive holiday weekend. This was a record-setting Memorial Day weekend — attendance hit 35 million, more than 10 million higher than a year ago, as Americans spent $280 million on movie tickets over the weekend, beating the record set in 2007 of $255 million.
The box office has suffered from one of its worst slumps in years; it's down 12 percent year-to-date from last year. And now we're heading into the most important season for Hollywood.
Internet advertising continues to gain ground — and share of advertisers budgets. Internet ad revenues hit $7.3 billion in the first quarter — a 23 percent increase from a year ago and the highest first-quarter revenue ever, according to the Interactive Advertising Bureau and Pricewaterhouse Coopers.
Oprah's absence will deal a blow across the broadcast networks — to CBS which distributed the syndicated show, as well as airing it on its affiliates, along with ABC, Fox and NBC. And it wasn't just a place filler — Oprah's reliable ratings played a key role drawing viewers into local newscasts.
For a young reporter making the move from print to TV, Mark Haines was an intimidating figure. A grizzled veteran of the medium, he didn't suffer fools and took evident pleasure in putting both reporters and guests on the spot.
At a press event in San Francisco Square rolled out new mobile payment systems designed to help both retailers and consumers. A new free app, called "Register" makes it affordable for small businesses to accept credit cards, automate checkouts, and measure and manage everything they sell.
Pharrell Williams is one of the most powerful forces in music — a Grammy winning musician, who's produced and scored dozens of hits from pop to rap. He even wrote the "Lovin' It" jingle for McDonalds that's inescapable if you turn on the TV.
Investors are eager to buy a piece of social media companies. LinkedIn, the first major social media company to go public, just priced it's IPO at $45. That's the very top of the $42-$45 range the company announced earlier this week, which is 30 percent higher than it originally expected to price.
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Coverage of the World Economic Forum’s annual meeting in Davos, Switzerland.
Take an in-depth look at the world of modern medicine - examining the treatments, companies and people making a difference in the way we treat illness and injuries today, and laying the foundation for the medical treatments of tomorrow.
From Apple Pay to roboadvisors, the worlds of finance and technology are changing the way we live, work, spend money, and do business.