Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
GameStop (GME) has a lot working against it. Its very business model — selling video games and consoles — was put into question by the decline in video game sales we've seen through the economic downturn.
The National Association of Broadcasters isn't just about traditional radio and TV, it's also about the future of broadcasting, which is inevitably online. I sat down with the CEO of FunnyorDie.com, Dick Glover to talk about his role in this new, competitive and crowded broadcasting landscape.
The annual National Association of Broadcasters convention is underway in Las Vegas — all the industry is gathered to preview new technology and discuss how to stay ahead of the ever-growing competition.
Time Warner Cable and Viacom have been fighting over whether TWC can stream Viacom's channels to its iPad app in consumers' homes -- now they're turning to judges to decide. This is the latest development in what promises to be an ongoing battle between content creators and distributors -- who controls what?
Facebook is all about sharing information with friends, and now it's applying that same approach to a wealth of information about its data management systems.
Lionsgate's deal to distribute 'Mad Men' on Netflix after its run on AMC is more than just a syndication deal — It speaks to the growth of streaming video and the fact that Hollywood is starting to think outside its box.
In the battle for domain name market share, Namecheap.com has turned public outrage at its rival's CEO into a gold mine. Namecheap responded to a video of GoDaddy's CEO Bob Parsons killing an elephant in Zimbabwe, offering a domain transfer special of just $4.99 to "all those disturbed by these actions."
As viewers grow up, their tastes in YouTube content are changing.
Christmas has come early for Walt Disney fans as a whole host of Disney memorabilia is set to go under the hammer.
Media that focus on scandals and spread fake news to smear politicians risk becoming like people who have a morbid fascination with excrement, Pope Francis said.
The company's expanded deal with Turner shows its ambition to take a piece of the TV advertising budget.
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