Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Disney's fourth quarter top and bottom line results beat Wall Street analyst expectations. Net income grew 18 percent on four percent higher revenue, despite some tough comparisons with last year's summer quarter, when the economic downturn had yet to fully hit the theme parks. Right after Disney's earnings call I sat down with CEO Bob Iger to hear about what's driving the company's growth and what's holding it back.
The midnight debut of "Call of Duty: Modern Warfare 2" lived up to expectations. Early this morning Activision/Blizzard reported that the game sold about 4.7 million copies, in North America and the United Kingdom Alone.
Ahead of Disney's earnings, due after the bell Thursday, the Magic Kingdom announced a major movie studio restructuring, reorganizing its marketing, distribution and operations and announcing promotions and new positions. CEO Bob Iger has blamed the studio's disappointing performance over the past year or so on weak product and marketing. This is just the latest step to focus and streamline the studio on Disney-branded, franchise-friendly movies.
It's been a busy two days for Scripps Networks Interactive, between buying a 65 percent stake in Travel Channel and reporting better-than-expected earnings growth.
CEO of French advertising agency, Havas, has said the group is seeing strong demand in China.
As global markets reel from a brutal selloff and a subsequent rally, the cable and media industry has been battling a home-grown rout of its own.
Fans of HBO’s “Game of Thrones” were shocked at the end of the fifth season when Jon Snow was stabbed to death.
Data-crunching ad agencies help candidates target the right voters in the right spaces—including your specific TV.