Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The volume of ads marketers are buying has increased, and the amount they're spending on each ad is higher as well. This strength in the first quarter bodes well for the Upfront ad sales period, when networks look to sell a big chunk of their ad inventory for the coming year.
DreamWorks Animation is bringing Shrek and Kung Fu Panda to Gaylord Entertainment's family resorts. The company just announced that it's licensing its characters to Gaylord's four upscale hotels in Nashville, the Orlando area, Dallas area, and in Maryland.
Startup Square just secured a major advantage competitive mobile payments space — a strategic investment from Visa, which will put one of its executives on the company's board.
Netflix continues to add subscribers at a breakneck speed — it's now the largest subscription entertainment business in the US, beating Comcast
When Netflix reports after the closing bell, the big question is whether it can keep up its dizzying run. The stock's up some 130 percent in the past 12 months on consistently surprising subscriber growth. Now there are two numbers in the spotlight — subscribers and content costs
It's been a long time in coming, but now, the very first premium video-on-demand is here. That means that just two and a half months after a film opens in theaters, before it's even available on DVD, you'll be able to watch it from the comfort of your living room.
Steve Jobs' decision to include a new product in one of his Apple stores is the ultimate stamp of approval. Today (Tuesday), he gave that rare approval to "Square," a plug in credit-card reader from one of the co-founders of Twitter, Jack Dorsey. This could be just the boost Square needs to bring its mobile payments system to the mainstream, as the competition heats up.
Ticketmaster's CEO Nathan Hubbard knows he's got a major problem. Ticket sales were down by double digits, and 40 percent of seats went unsold last year. Now, he has a solution, one he unveiled on CNBC's "Power Lunch" today. It's 'dynamic' ticket pricing, a technology developed with a company called MarketShare.
T. Rowe Price is giving its investors a piece of perhaps the hottest company in the world -Facebook. The mutual fund company has a $190.5 million stake in Facebook, as well as a $71.8 million stake in Zynga and a $86.8 million stake in Groupon. And back in 2009 T. Rowe participated in Twitter's $100 million round of fundraising, along with Morgan Stanley.
Donald Trump has no plans to cut back on his use of Twitter despite the disapproval of the majority of Americans.
"This was a joyous note to shareholders. And then a fabulous arc of an interview that [Hastings] does with the Q&A," Cramer says.
In the final news conference of his presidency, Barack Obama stressed the need for the U.S. to continue in protecting people's rights.
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Coverage of the World Economic Forum’s annual meeting in Davos, Switzerland.
Take an in-depth look at the world of modern medicine - examining the treatments, companies and people making a difference in the way we treat illness and injuries today, and laying the foundation for the medical treatments of tomorrow.
From Apple Pay to roboadvisors, the worlds of finance and technology are changing the way we live, work, spend money, and do business.