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Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • What Does Apple's iPad's Mean for Media? Wednesday, 27 Jan 2010 | 5:00 PM ET
    Apple iPad

    The news is out, Apple's iPad will compete with e-Readers, portable game devices, and it will create a whole new category of portable video players. The good news for content creators is the fact that it'll sell for $499.

  • Last week on "30 Rock" Tina Fey's character decides to blame an imaginary character "Dale Snitterman" for everything, from gross food in the cafeteria to the pressing need to work until late at night.

  • When Newspaper Pay Models Fail Tuesday, 26 Jan 2010 | 4:19 PM ET

    Digital subscriptions to newspapers have been a hot topic of late, just last week the New York Times announced plans to launch a pay service next year. But I just happened upon a shocking, cautionary tale -- pay models don't already work.


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