Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
It'll be a big 2011 for Twitter — the company just closed a new round of $200 million in financing that values the company at $3.7 billion.
The unexpected winner from Apple's App store success are mobile games — they comprise twenty percent of all app sales on the iPhone and top the best-seller lists. And the unlikely winner among the thousands of mobile games is "Angry Birds."
Lionsgate's battle with Carl Icahn comes to a head Tuesday at the company's annual shareholder meeting and today Icahn made a major decision to pull his $7.50 takeover offer for the company.
Google is reportedly interested in buying Groupon for $6 billion. That rumored number is huge, to say the least, twice any of Google's other acquisitions. It's also twice the $3 billion valuation at which Groupon's been raising funding. So how does this deal-a-day company with 30 million registered users get to a $6 billion valuation?
Liberty Media CEO Greg Maffei has been busy, between finalizing his swap with Diller's IAC, and planning ahead to when Starz contract with Netflix expires.
Mark Cuban is feeling good about the media landscape: I sat down with him in an exclusive interview at the UBS Media & Communications conference and he's optimistic about cable, bullish on Netflix and eager to invest in the next generation of Internet entrepreneurs.
Brands are betting that the immersive VR experience will become great for advertising.
Start-up BandLab, run by the son of billionaire Wilmar co-founder Kuok Khoon Hong, will be Rolling Stone's first-ever outside investor.
Instagram on Thursday announced it has topped more than 500,000 advertisers, up from just 200,000 in February.
Pornhub’s latest charitable scholarship offers $25,000 to a woman pursuing careers in the sciences or math.
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