Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Sky-high marketing costs, usually half the budget of a movie, weigh heavily on studios balance sheets preventing them from taking more risks on releasing more movies. That's precisely why Hollywood is so carefully watching a little tiny movie called "Paranormal Activity" from Paramount, which may prove that a new model, hinging on the power of social media, really works.
Blogs and Twitter postings used to be the wild west of product endorsement. You never quite knew which mommy blogger was pushing a free stroller or whether a food critic had just enjoyed a luxurious night out on the house. Now the is trying to change all that.
Monday night Disney appointed Rich Ross, the president of Disney Channels Worldwide, to take the post of Chairman of Walt Disney Studios, in hopes the success of its global Disney Channel will translate to the big screen.
When news got out that Conde Nast was cutting 25 percent from many of its magazines' budgets, industry insiders speculated some magazines would cut back on the number of annual issues and that it would shutter one of its two food magazines. So today's news comes as a surprise: the publisher is shuttering Gourmet magazine, as well as Cookie, Modern Bride and Elegant Bride Magazine.
Now that The Washington Post Co. has ended its long-standing partnership with the Los Angeles Times it's launching a new service with Bloomberg News, honing in on its expertise with political and economic news.
MGM, the debt-laden privately held film studio, has been given a temporary reprieve on its interest payments.
Cash strapped consumers, even those far too lazy to clip anything out of a newspaper, can increasingly leverage technology to save at the grocery store check out. Going online to print out coupons seems simple and straightforward, but now there will be an even easier way for consumers to save.
The movie industry has been ruled by very specific rules about how and when different home video formats are released. The idea is that home video -- DVDs and video-on-demand -- has to come out long enough after a theatrical film release to keep moviegoers driving to movie theaters and paying for tickets.
Facebook CTO Mike Schroepfer discusses the company's new investments in drones, artificial intelligence and virtual reality.
Digital advertising is expected to become the No. 1 media category in 2016, according to a comScore report released exclusively to CNBC.
"Top Gear," host Jeremy Clarkson has signed with Amazon to present a new show with co-presenters Richard Hammond and James May.
Sacked BBC "Top Gear," host Jeremy Clarkson has signed a deal with Amazon to present a new show with former co-hosts Richard Hammond and James May.