Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The New York Times' new forecast for the third quarter is grim, and investors aren't happy -- the stock is now off nearly 5 percent. CEO Janet Robinson spoke at the Goldman Sachs Communacopia conference, sharing the company's new, more negative outlook, and talked about the company's direction, and the fact that the company is straddling its print past and its digital future.
Goldman Sachs annual media and technology conference — Communacopia — kicked off today with optimism and bullish comments from AT&T's CEO Randall Stephenson and Disney CEO Bob Iger. The event is a who's who of media, tech and telecom CEOs; the economy is top of mind, as is digital distribution and the growing smart phone and tablet market.
Microsoft's "Halo: Reach" hit $200 million dollars in sales in just its first 24 hour on store shelves. That makes it the biggest debut of any movie or game so far this year. But how much will Microsoft actually make? And how does that compare to a blockbuster movie opening?
MTV stacked the show with plenty of pop star performances, actors presenting awards, and jokes designed to stoke last year's Kanye West-Taylor Swift showdown. And MTV used one of its hottest assets to drive up numbers, debuting a new episode of Jersey Shore at 7 pm, right ahead of the awards show.
It's a big day for cable television — Martha Stewart, a queen of broadcast syndication, is moving to cable, kicking off a partnership with the Hallmark Channel. In a new five-year deal Stewart's signature show and other Martha Stewart Omnimedia programming will run on Hallmark Channel from 10 am to 6 pm. This speaks volumes about the business model for a brand like Stewart, and the changing television landscape.
This quarter's earnings show, more than ever, how small businesses are a huge piece of Facebook's future.
Comcast's Brian Roberts says a gain in ad sales and the lowest net loss of video customers in a decade are good signs.
Verizon's Yahoo purchase and growth in wireless division gives it consumer behavioral data that advertisers want.
Four days after the ouster of Roger Ailes as Fox News chief, two more executives at the network have been axed.