Media

Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • google_logo2.jpg

    This week Google declared a war for display ads, the next online goldmine. Neal Mohan, VP for product management said the company has 1,000 engineers around the world working to make the display ad market simple and easy, to draw more ad dollars.

  • Charlie Sheen

    Sheen joined Twitter yesterday and within hours amassed hundreds of thousands of followers before he sent a single tweet. Now he claims nearly 900,000 followers, making him one of the fastest-rising Tweeters ever. But Sheen didn't make this move on his own.

  • Tivo

    The company's fiscal fourth quarter loss was worse than expected — 30 cents, two cents more than analysts projected. And while revenue came in a hair above the average estimate — $41.4 million — down 9 percent from the year-ago quarter.

  • Tivo

    When TiVo reports after the bell today analysts expect it to post its ninth consecutive quarterly deficit as its subscriber numbers continue to shrink. Wall Street's expecting a quarterly loss of 28 cents per share on revenues of $41 million — yes $41 million.

  • fingers_typing2_200.jpg

    Magazine giant Hearst is launching a new product designed to simplify consumers' lives and slash companies' shipping costs. It's a free online account management service called 'Manilla' — like a Manilla folder — and Hearst launched a Beta version today.

  • Oscar Awards

    With no suspense, predictable winners, and an awkward pairing of hosts, the Oscars' preliminary ratings sank 7 percent from last year. The show fared better in younger viewers than older ones — ratings slipped just 2 percent in the 18 to 48 year-old age group. More detailed ratings of that younger demographic are due out later today.

  • Oscar Awards

    There will be plenty of ties in office Oscar pools this year: The Academy Awards were just as predictable as they possibly could have been.

  • Oscar Awards

    There's no question ABC and the Academy are going after a younger demographic -- that's was the first joke was out of co-hosts Anne Hathaway and James Franco. "You look very appealing to a younger demographic as well," Hathaway quipped. When the best supporting actress winner dropped an 'F' bomb Hathaway said "this is the young and hip Oscars!

  • Oscar Awards

    The Oscars are the second-biggest TV event of the year (after the Super Bowl), but this year they're truly a multi-screen event. This year the Oscars are going high tech, a push to get a bigger, younger audience.

  • oscar_statue_150.jpg

    We're set up on the red carpet, which is actually on Hollywood Blvd. And with the threat of rain, the red carpet is covered in white plastic and the giant gold statuettes are covered in giant clear plastic bags.

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