Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Monday night "Avatar" is on track to surpass Titanic's $1.842 billion box office record from 1997 and 1998. Yes, "Avatar's" box office isn't adjusted for inflation. And yes, it's worth noting that 3-D tickets sell for an average of $3 more than typical 2-D movie tickets. Yet even with those advantages Avatar's success is huge. While "Titanic" was in theaters for a whopping 41 weeks before it hit that record-breaking box office, "Avatar" has only been in theaters for six weekends.
The world's largest ticketing giant, Ticketmaster, and concert promoter, Live Nation just tackled a huge barrier to their planned merger. The two companies have reached agreements with the Department of Justice so the new "Live Nation Entertainment" is just around the corner.
The New York Times *finally* announced that it will start charging for "frequent" access to its articles starting in 2011. This is no surprise — with advertising and subscriptions on the decline, it's a long time in coming.
James Cameron's "Avatar," from 20th Century Fox spacer, is on its way to beat "Titanic" and become the biggest movie at the box office ever. Over the three day weekend "Avatar" won nearly $55 million at the box office in the U.S. and Canada and another $129 million from overseas, putting its total at $1.12 billion international and half a billion in the US.
One of the most talked companies this year was a brand that opted not to advertise in-game during the Super Bowl.
Why a Wall Street darling has taken such a dramatic tumble.
Viacom is facing big questions about whether it made the right decision about its successor to Sumner Redstone.
Viacom names Philippe Dauman executive chairman, replacing the ailing Sumner Redstone.