Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Advertising industry insiders tell me that Fox should wrap up its ad sales today and all the networks could complete their Upfront sales in a week. That's weeks earlier than the July 4 date expected, and months earlier than last year.
Hollywood's strong box office run so far this year came to a screeching halt Memorial Day weekend, as movies' theatrical performance fell off a cliff.
The back lot is a favorite of tourists taking the Universal Studios tour — a tour that suffered a loss when the famous "Back to the Future" Clock tower set was damaged by flames. But the new back lot has a lot more to do with building a new destination for TV and movie productions than keeping tourists happy.
Studios used to slavishly target young males, considered the holy grail of a blockbuster movie openings. Now aspirational, stylish women have joined those ranks — they're already buying tickets to Sex & The City 2, which opens at 12:01 am Friday morning.
Chris Kelly, candidate for California Attorney General, is finding himself in the middle of Facebook's privacy controversy.
Chinese laundry detergent maker apologized for the harm caused by the spread of an ad in which a black man "washed" by its product.
Univision is adding English programming to reach Hispanic millennials and perhaps mainstream America.
Viacom must find a way to generate must-see content, says Viacom shareholder Mario Gabelli.
Recode Executive Editor Kara Swisher says she finds billionaire tech investor Peter Thiel's attack on Gawker Media troublesome.