Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Rupert Murdoch's latest gambit has the potential to have huge impact on the value of content industry wide; he could also risk losing a huge chunk of News Corp's readership.
Huge demand is every consumer products-maker's fantasy; the nightmare is when shortages from high demand results in shortages that drive consumers to your rivals.
Social media platforms Facebook and Twitter have no doubt revolutionized the way people communicate in social settings, and now Salesforce is trying to bring those same tools into the workforce.
Disney's fourth quarter top and bottom line results beat Wall Street analyst expectations. Net income grew 18 percent on four percent higher revenue, despite some tough comparisons with last year's summer quarter, when the economic downturn had yet to fully hit the theme parks. Right after Disney's earnings call I sat down with CEO Bob Iger to hear about what's driving the company's growth and what's holding it back.
The midnight debut of "Call of Duty: Modern Warfare 2" lived up to expectations. Early this morning Activision/Blizzard reported that the game sold about 4.7 million copies, in North America and the United Kingdom Alone.
A U.S. lawsuit raises new questions about the competence of Sumner Redstone and his ability as executive chairman of to run Viacom and CBS.
Disney's ESPN saw a 3.2 percent drop in subscribers, in a market where viewers are migrating to newer forms of sports coverage.
Not sure what presents to get for your family and friends this holiday season? Check out CNBC's holiday gift series 2015.
The high-profile 2014 hack revealed personal info for tens of thousands and exposed embarrassing email exchanges between actors and executives.