Media

Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • google_adwords_200.jpg

    At Advertising Week in New York, I heard a consistent rumble about the upheaval on Madison Avenue. From Chief Marketing Officers for major brands, to ad buyers, to ad agency execs themselves, everyone seemed to agree that the Advertising Agency business is being turned upside down.

  • AOL

    AOL is buying TechCrunch.com, part of CEO Tim Armstrong's plan to what he calls "doubling down" on content.

  • pandora_radio_screen_200.jpg

    Westergren wants to offer Pandora everywhere that people listen to radio, which means the company's potential footprint is huge. He wouldn't name names, but it sounds like deals with automakers and companies like Tivo are pending. Pandora is making major headway into the living room: when people can access Pandora on their TVs they listen for an average 2.8 hours a day.

  • She says the social network's ad business is booming: saying it's been a "big year," and that they're working with all the biggest advertisers. She wouldn't comment directly on competing with Google for ad dollars, but she's clearly confident in their competitive position saying. Facebook is the number one site and advertisers want to be where their customers are.

  • Twitter

    I caught up with the CEO of Twitter from the annual Advertising Week conference in Manhattan; he tells us demand for Twitter's ads is far outpacing the company's supply. Williams says that not only are more companies looking to advertise on Twitter, but each company also wants to spend more on ads.

  • AOL

    We caught up with AOL CEO Tim Armstrong at Advertising Week where he's pitching his new "Devil Ads" platform. The new Devil ads are bigger and more interactive, with more video —Armstrong says he expects them to be far more effective.

  • TV

    After years of moaning about the death of broadcast TV as viewers move online and to cable, the broadest business is looking pretty healthy.

  • Mark Zuckerberg

    Zuckerberg is a product of public schools and the elite Phillips Exeter Academy, but none of his schooling took place in New Jersey. So why Newark? Why now?

  • blockbuster_AP.jpg

    Blockbuster failed to update its brick-and-mortar model to compete in the fast-paced digital age, and it's been trounced by Netflix and Redbox.

  • family watching tv

    Goldman Sachs' Communacopia hosted some major media CEOs Wednesday afternoon: the mood was upbeat with advertising on the rebound. They also had plenty to say about the value of content — and protecting that content — in the new digital landscape.

Contact Media

  • CNBC NEWSLETTERS

    Get the best of CNBC in your inbox

    Please choose a subscription

    Please enter a valid email address
    Get these newsletters delivered to your inbox, and more info about about our products and service. Privacy Policy.