Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The 30 second spot is anything but dead - in fact advertisers are spending more than ever on ads on broadcast and cable TV. And TV ads are expected to grow even more this year, to 39.1 percent of all ad spending, around $60.5 billion, according to eMarketer.
Fans of Mad Men, you may have disappointment on your TV-viewing horizon. This will be the first summer since the show launched five years ago that it won't air on AMC, thanks to a standoff between show creator Matthew Weiner and cable channel AMC.
Starting today we'll see if New York Times' online readers pony up the $15 to $35 per four weeks for digital access to the paper, or whether they opt for the multiple ways to circumvent the pay system.
A new social networking app called "Color" launches today, but it's not trying to compete with Facebook.
The three subscription options are designed to create a new revenue stream while protecting the websites traffic and ad revenue. The new pay model gives NYTimes.com readers 20 free articles a month before asking them to pick a subscription plan.
Despite the upheaval roiling the markets, Wall Street analysts continue to issue upbeat reports about media companies, and even the negative reports don't mention the headlines — they simply don't have the exposure to Japan and the rest of the market instability as many other sectors.
Groupon has built a billion dollar business around selling small businesses' daily deals, but its big national deals Gap and Nordstroms that really put the service on the map. Groupon is now teaming up with Lionsgate's to sell tickets to "The Lincoln Lawyer," which opens this weekend.
Netflix is taking a big step to compete directly with premium movie channels like HBO by moving into original programming. Netflix is in discussions to buy exclusive rights to a series called 'House of Cards,' directed by David Fincher, starring Kevin Spacey.
As the markets plummet Netflix is a rare bright spot in a sea of red — the subscription movie service is now trading up more than 7.5 percent. Netflix is bucking the trend thanks to an upgrade from Goldman Sachs, which raised its rating from 'buy' to 'neutral,' and lifted its price target to $300. That's still a good $50 more than where it's trading now.
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