Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Netflix is taking a big step to compete directly with premium movie channels like HBO by moving into original programming. Netflix is in discussions to buy exclusive rights to a series called 'House of Cards,' directed by David Fincher, starring Kevin Spacey.
As the markets plummet Netflix is a rare bright spot in a sea of red — the subscription movie service is now trading up more than 7.5 percent. Netflix is bucking the trend thanks to an upgrade from Goldman Sachs, which raised its rating from 'buy' to 'neutral,' and lifted its price target to $300. That's still a good $50 more than where it's trading now.
We're in day three of the NFL Lockout and media giants — and Wall Street analysts — are starting to tally the impact of the shutdown. Billions of dollars are at stake. The biggest advertisers spent a total of $3.4 billion on NFL games this past season and NFL games are the linchpin of ad campaigns for everything from beer and cars, to financial services to electronics.
Once again, Twitter is proving a crucial tool for people around the world to communicate and connect. Fast on the heels of protests in the Middle East organized with the help of Twitter, now the communication is all about the 8.9-magnitude earthquake and following tsunami in Japan.
Charlie Sheen is following through on his threat to sue Warner Brothers and 'Two and a Half Men" creator and producer Chuck Lorre. Today he filed the suit in Los Angeles Superior Court, and Sheen is demanding $100 million plus punitive damages.
SecondMarket is looking to tap into growing demand for shares in private companies that are waiting longer to IPO. We got a sneak peak at its new trading platform it is announcing tomorrow, which aims to overhaul how alternative investments are managed and traded.
Investors and startups here can't stop talking about cloud computing. With the explosion of the amount of data out there and growing demand to access that, both companies and consumers are turning to the cloud, an opportunity for a number of fast-growing startups.
The hundreds of venture capitalists and investors here at the Montgomery Tech Conference taking meetings and watching presentations would love to buy a stake in the next "Angry Birds" or "Farmville." So what's the next social or mobile gaming leader?
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