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Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • The big question looming over the newspaper and publishing business, is how to get consumers to pay for content online.

  • Disney's Retail Revamp Tuesday, 13 Oct 2009 | 2:34 PM ET

    Disney is taking inspiration from its board member Steve Jobs, whose Apple stores have thrived despite the downturn in consumer spending.

  • Social Networking—The New Cigarette? Monday, 12 Oct 2009 | 4:05 PM ET

    It appears social media applications may be the new addiction, particularly for the younger generation, according to a "Gadgetology" study by Retrevo.com, a consumer electronics shopping site, which polled nearly 800 people. The sample size isn't huge, but the trends are striking:


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