Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Mickey, meet Iron Man. Today Disney announced it's buying Marvel Entertainment for $4 billion in cash and stock. I've reported on the fact that Disney has plenty of cash on hand for an acquisition, but the announcement still came as a surprise. But upon closer inspection The Hulk and Goofy have more in common that you might think.
Against the backdrop of a fast-changing, competitive media business, today Comcast and other cable television operators won a small victory, setting the stage for consolidation.
"Twilight" is a true multi-media phenomenon. The best-selling book series spawned a low-budget runaway hit movie, grossing nearly $400 million worldwide. The sequel is set for an October release with more films in the franchise in the works. But why make obsessed teen girls wait and risk the brand losing steam?
In an innovative push to protect cable subscription revenue Time Warner Cable has rallied content providers to launch a password-protected online access system for subscribers.
The world's largest advertising and marketing company, WPP Group today reported a 47 percent drop in profits, but while the outlook is bleak, its digital business is still robust.
Schwarzenegger is pushing exposure for a Twitter-powered forum, that pulls in all Tweets tagged with #MyIdea4CA, for Californians to share ideas, comment, and vote on ways to change the state and help it through the budget crisis.
Viacom's, Paramount just announced a partnership with DVD-rental company Redbox, becoming the third studio to make a deal with Coinstar's company that rents $1 DVDs through 17,000 kiosks around the country. This is far more than a simple DVD distribution deal, this is Paramount taking sides in what's become a pitched battle in Hollywood. The question now is which side Disney comes down on, it's one of the last players who hasn't picked sides.
Since the news broke that Paramount is delaying the release of its Martin Scorsese thriller "Shutter Island" from October until February, I've talked to a lot of Hollywood insiders about what this says about Paramount's weakness. I've also heard plenty of rants about how this delay speaks to exactly what's wrong with the hundreds of millions of dollars spent every year on movie marketing.
Most of the videos YouTube is most famous for -- the wild animal battle at Kruger National Park, the skateboarding bulldog-- haven't been monetized until now. I just broke the news that YouTube is rolling out its partner program to include uploaders of viral hits. YouTube's partner program strikes revenue-sharing deals with the site's regular uploaders of popular content. But many of the site's most popular videos are one-hit-wonders, and now YouTube as well as the uploaders will be able to cash in.
Marvel Studios announced Thursday it will squeeze "Ant-Man and the Wasp" into its 2018 movie schedule.
"Harry Potter" now works his magic on Apple's iBook Store.
The New York Times said it aimed to double its annual digital revenue y 2020 with a concentrated effort to win over more readers on smartphones.
Jay Leno says late night television is missing something: women and minority hosts.