Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Online-radio service Pandora priced its IPO at $16 a share, far higher than the expected range, as this latest round of Internet IPO mania continues.
The consumer and advertisers are back, and they're here to stay, according to PricewaterhouseCoopers's new Media & Entertainment Outlook, through 2015.
'Super 8' ruled the box office this weekend, grossing $38 million, far more than industry-watchers expected. And this is just the first of a slew of movies Steven Spielberg's involved in that will hit theaters this summer and over the course of the year.
Paramount is hoping a very small investment on Twitter will go a very long way this weekend to boost "Super 8" at the box office. After the massive success of "Paranormal Activity's" Twitter promotion, Paramount figured out a range of ways to leverage the power of Twitter buzz to create a huge word of mouth hit
It's been a week since Groupon filed its S-1 with the SEC to go public, and now that investors have had some time to dig into the massive document, some major questions are starting to arise. On the surface the company's revenue looks massive and its growth meteoric.
Nintendo unveiled its new console, the Wii U at its big press conference, with a new high-tech motion-sensor control and a slew of more hard core games.
Activision Blizzard didn't host a big press event at this year's E3, but its games had a huge presence in all the console makers presentations. I sat down with CEO Bobby Kotick in a first on CNBC interview right before Nintendo's big presser.
Electronic Arts unveiled its big lineup of games Monday ahead of the E3 video game convention— and in addition to high-tech graphics, social and cross-platform gaming were front and center.
Get the best of CNBC in your inbox
CNBC's annual study measures all 50 states on more than 60 different metrics.
The International Paris Air Show is celebrating its 52nd anniversary this year with the big movers and shakers in the aerospace and defense industry all attending the event.
International business and political leaders gather in Dalian, China for the 2017 instalment of the World Economic Forum’s Annual Meeting of the New Champions.