Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Reid Hoffman, best known as LinkedIn's Chairman, is behind more social media companies than perhaps any other attendee at the Allen & Co. conference.
We caught KKR's Henry Kravis, American Express CEO Ken Chenault, News Corp's Rupert Murdoch, IAC's Barry Diller and New York Mayor Michael Bloomberg heading in for today's first panel on "The Future of Entertainment in the Digital Age."
The G4s are landing in Idaho and the Sun Valley resort is rolling out the red carpet for the biggest names in media, technology and private equity. Boutique investment bank Allen & Co is readying for its annual conference, nicknamed "summer camp for moguls." Media and tech titans and the private equity players drawn to them will arrive this afternoon for a week of activities and networking.
Apple's new iAd platform debuts today, but without any of the flash or excitement of Apple's gadget debuts.
This action is part of an anti-piracy initiative targeting Internet counterfeiting and piracy "Operation In Our Sites" that ICE and the U.S. Attorney for the Southern District of New York announced Wednesday.
Brands are betting that the immersive VR experience will become great for advertising.
Start-up BandLab, run by the son of billionaire Wilmar co-founder Kuok Khoon Hong, will be Rolling Stone's first-ever outside investor.
Instagram on Thursday announced it has topped more than 500,000 advertisers, up from just 200,000 in February.
Pornhub’s latest charitable scholarship offers $25,000 to a woman pursuing careers in the sciences or math.
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