Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Today HBO officially launched its new app, HBO Go, to allow HBO subscribers to access its content from anywhere. Ben Swinburne, Morgan Stanley's media analyst, says this could be a win-win-win — helping Time Warner grow its subscriber base, enabling cable and satellite TV companies to hold on to their subscribers, and giving consumers more access to content.
Osama Bin Laden's death proved a huge boost to Twitter — driving unprecedented traffic. The stats are stunning — Twitter just announced that last night saw the highest sustained rate of Tweets ever — an average of 3,000 per second from 10:45 pm EST to 2:20 am EST.
The big news that Osama Bin Laden was finally dead wasn't reported first by a cable or broadcast TV channel, nor by a news wire or newspaper. Twitter broke the news, long before anyone even knew what the news was, when IT consultant who lived in the vicinity of Bin Laden's compound complained about the noise.
Eighty year old Rupert Murdoch will leave some very big shoes to fill whenever he leaves his post as CEO of News Corp. He's the ultimate media mogul, building a news and entertainment empire piece by piece, through acquisition and organic growth. So who's next in line for the throne?
The volume of ads marketers are buying has increased, and the amount they're spending on each ad is higher as well. This strength in the first quarter bodes well for the Upfront ad sales period, when networks look to sell a big chunk of their ad inventory for the coming year.
DreamWorks Animation is bringing Shrek and Kung Fu Panda to Gaylord Entertainment's family resorts. The company just announced that it's licensing its characters to Gaylord's four upscale hotels in Nashville, the Orlando area, Dallas area, and in Maryland.
Startup Square just secured a major advantage competitive mobile payments space — a strategic investment from Visa, which will put one of its executives on the company's board.
Netflix continues to add subscribers at a breakneck speed — it's now the largest subscription entertainment business in the US, beating Comcast
When Netflix reports after the closing bell, the big question is whether it can keep up its dizzying run. The stock's up some 130 percent in the past 12 months on consistently surprising subscriber growth. Now there are two numbers in the spotlight — subscribers and content costs
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CNBC's annual study measures all 50 states on more than 60 different metrics.
The International Paris Air Show is celebrating its 52nd anniversary this year with the big movers and shakers in the aerospace and defense industry all attending the event.
International business and political leaders gather in Dalian, China for the 2017 instalment of the World Economic Forum’s Annual Meeting of the New Champions.