Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
CEO Les Moonves said in the earnings call that the scatter market —when marketers buy ads at the last minute—was "extremely hot in the fourth quarter and continues to be up even hotter," now up 40 percent over the upfront ad period.
The 3D TV market just got a little more exciting. On Sunday, '3net' launched in 18 million homes from Discovery, Sony and Imax. And on Monday, as a Valentine’s gift to sports fans, ESPN launched on DirecTV, Comcast and Time Warner Cable. This brings the total number of 3D networks to three, including DirecTV's 'N3d' channel, launched last year in partnership with Panasonic.
What's driving the growth of online dating? Growth feeds on itself: One in five relationships start online, that ubiquity sparks massive word-of-mouth. By now, it seems like any stigma surrounding online dating is gone. Plus, the growth of smartphones means that people can access their online dating services constantly, growing use and engagement.
It's been a brutal winter for the box office — year to date box office sales are down 23.8 percent and attendance is off 25 percent, according to Hollywood.com.
Kotick explained to me why it made sense to kill the Guitar Hero brand in which the company has invested millions and millions. Demand has dwindled — no question — and Kotick says he partially blames the company for not innovating more.
Activision Blizzard's earnings and revenue both beat estimates — Q4 was its most profitable quarter ever — but Wall Street is disappointed by the company's forecasts for the fist quarter and the full year. Shares tumbled in late trading Wednesday after the company's announcement and continued to fall Thursday morning.
There's something about Justin Bieber's overnight success, natural talent, humble beginnings, and funny hair, that's struck a chord amongst tween and teen girls around the world (and their moms). Now this 'Bieber Fever' is heading to movie theaters with "Never Say Never," a 3-D documentary concert film.
Disney's stock is trading nearly five percent higher today on news that the company's strong brands are successfully riding the advertising recovery and return of consumer spending.
As ESPN tries to evolve its content for a multi-platform audience, the company will begin laying off 100 people on Wednesday.
In a surprise after several quarters of disappointing results, Twitter reports better-than-expected earnings and revenue.
A new generation of James Bond–like police gadgets are designed to fight crime and save lives.
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