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Media

Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.

In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Linked In

    Investors are eager to buy a piece of social media companies. LinkedIn, the first major social media company to go public, just priced it's IPO at $45. That's the very top of the $42-$45 range the company announced earlier this week, which is 30 percent higher than it originally expected to price.

  • With fast-growing hot companies like Facebook staying private, savvy accredited investors are increasingly looking to SecondMarket, which trades private company shares, for a piece of the action. SecondMarket released its first quarter trading numbers Tuesday, and they reveal a few key trends.

  • watching_tv_200.jpg

    When TiVo launched a dozen years ago, industry-watchers worried the DVR would be the death-knell of television. But here we are in the midst of yet another Upfront ad sales season, and DVR technology is actually playing a crucial role in keeping certain shows alive. Instead of killing the networks and their precious advertisers, in many cases, DVRs provide crucial technology to understand exactly who is watching what, and when.

  • Ashton Kutcher

    CBS signed on Ashton Kutcher to its hit show 'Two and a Half Men' just in time for the TV Network Upfronts, which start on Monday.

  • kim kardashian

    Kim Kardashian may be known for her reality show, but she's also making a name for herself in shoes. Not just wearing them — designing them and selling them at ShoeDazzle, where she's chief stylist.

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    Disney's fiscal second quarter earnings fell short of Wall Street expectations, on a slew of issues: some controllable; like a movie that bombed, and some uncontrollable; like, the Japanese earthquake.

  • Disney corporate headquarters in Burbank, California.

    Will Disney benefit from an advertising rebound and a return of consumer spending? That's what Wall Street will be looking for when the media giant reports its fiscal second quarter earnings after the market close.

  • Youtube

    Google's taking big steps to turn YouTube into a true entertainment destination, and to compete with Netflix, iTunes, Amazon and even Hulu. Along with the rest of those giants, Google wants to distribute content to consumers, so it can cash in on advertising and now rental revenue as well.

  • Concert

    The ticketing business took a turn for the worse last year — ticket sales down by double digits. Now Live Nation Entertainment and Groupon are teaming up to rev up the business with a whole new business model, launching a joint venture, called 'GrouponLive.'

  • Oprah Winfrey

    The Oprah Winfrey Network is only four months old — but apparently that's old enough for co-owners Discovery Communication and Oprah Winfrey to know that its management isn't working.

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