Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The decline in newspaper advertising has been precipitous: free services like Craigslist have poached classified ad dollars and marketers have shifted their spending to targeted, measurable Internet ads. Publishers have been struggling to cut costs and grow their own online ads.
ABC News is looking to eliminate up to 400 positions by offering buyouts across the news division. The number of people who opt for the "voluntary separation package" will determine whether the company does layoffs and how many people get the axe.
Cantor Exchange, a division of Cantor Fitzgerald, is on track to get approval from the Commodity Futures Trading Commission for a futures exchange for domestic box office receipts.
CBS is more reliant on ads than any of the other media giants: the good news is that its results show a gradual ongoing recovery in the ad market.
The California economy has been suffering with devastatingly high unemployment and foreclosure rates, and a massive budget crisis. Finally, some good news.
After nearly six months of litigation Warner Bros. Home Entertainment Group and Redbox today struck a deal. Redbox, which rents DVDs for $1 a day from kiosks in big box retailers and pharmacies, was locked in a standoff with Warner Bros., which has the largest home entertainment marketshare of any of the studios. In this new deal Redbox agrees to a 28 day window after DVDs go on sale before it starts offering those films in its kiosks.
Comcast's Brian Roberts says a gain in ad sales and the lowest net loss of video customers in a decade are good signs.
Verizon's Yahoo purchase and growth in wireless division gives it consumer behavioral data that advertisers want.
Four days after the ouster of Roger Ailes as Fox News chief, two more executives at the network have been axed.
User numbers are going to be in the spotlight on earnings day at Twitter as stagnating user growth has dragged shares down over the past year.