Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
At Advertising Week in New York, I heard a consistent rumble about the upheaval on Madison Avenue. From Chief Marketing Officers for major brands, to ad buyers, to ad agency execs themselves, everyone seemed to agree that the Advertising Agency business is being turned upside down.
Westergren wants to offer Pandora everywhere that people listen to radio, which means the company's potential footprint is huge. He wouldn't name names, but it sounds like deals with automakers and companies like Tivo are pending. Pandora is making major headway into the living room: when people can access Pandora on their TVs they listen for an average 2.8 hours a day.
She says the social network's ad business is booming: saying it's been a "big year," and that they're working with all the biggest advertisers. She wouldn't comment directly on competing with Google for ad dollars, but she's clearly confident in their competitive position saying. Facebook is the number one site and advertisers want to be where their customers are.
I caught up with the CEO of Twitter from the annual Advertising Week conference in Manhattan; he tells us demand for Twitter's ads is far outpacing the company's supply. Williams says that not only are more companies looking to advertise on Twitter, but each company also wants to spend more on ads.
Zuckerberg is a product of public schools and the elite Phillips Exeter Academy, but none of his schooling took place in New Jersey. So why Newark? Why now?
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