Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.


  • AT&T

    How appropriate that AT&T's earnings were released the morning after Apple's big introduction of the iPad. AT&T is riding high thanks to its exclusive deal with Apple's popular iPhone.

  • Negotiating Pay

    CNBC's parent, NBC Universal and cable giant Comcast are trying to convince the Federal Communications Commission to approve their planned merger -- today filing a merger application and public interest statement.

  • earnings_central_badge.jpg

    The nation's second largest cable company reported results that were better than last year and better than expected, also announcing a quarterly dividend.

  • The online DVD rental giant, Netflix, continued its strong run and shares rose after hours. Not only is Netflix growing subscribers — up 31 percent from a year ago — but also it's growing the number of people who watch streams online. When I interviewed CEO Reed Hastings at CES earlier this month, he stressed that Netflix's future is all about digital distribution.

  • Apple iPad

    The news is out, Apple's iPad will compete with e-Readers, portable game devices, and it will create a whole new category of portable video players. The good news for content creators is the fact that it'll sell for $499.

  • Last week on "30 Rock" Tina Fey's character decides to blame an imaginary character "Dale Snitterman" for everything, from gross food in the cafeteria to the pressing need to work until late at night.

  • Digital subscriptions to newspapers have been a hot topic of late, just last week the New York Times announced plans to launch a pay service next year. But I just happened upon a shocking, cautionary tale -- pay models don't already work.

  • Ahead of Steve Jobs big presentation tomorrow attention turns to Verizon — a company that many thought would be featured in the Apple event.

  • Steve Jobs revolutionized the music business, creating a new way for consumers to listen to music on the go, and buy songs.

  • Monday night "Avatar" is on track to surpass Titanic's $1.842 billion box office record from 1997 and 1998. Yes, "Avatar's" box office isn't adjusted for inflation. And yes, it's worth noting that 3-D tickets sell for an average of $3 more than typical 2-D movie tickets. Yet even with those advantages Avatar's success is huge. While "Titanic" was in theaters for a whopping 41 weeks before it hit that record-breaking box office, "Avatar" has only been in theaters for six weekends.

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