Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology.
In 2013, Boorstin created and launched the CNBC Disruptor 50, an annual list highlighting the private companies transforming the economy and challenging companies in established industries. Additionally, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Following on the heels of a slew of media earnings last week, Disney expected to continue the string of news about an advertising rebound when it reports its latest earnings after the bell today.
Fox and advertisers who placed a $3 million bet on a 30 second Super Bowl spot are celebrating — last night's game was the most-viewed Super Bowl ever.
Groupon, the daily deals service, is making a big nation-wide play this weekend both on TV and in Americans e-mail inboxes.
The Super Bowl isn't just the biggest TV advertising event of the year, it's also one of YouTube's biggest events of the year. Advertisers are determined to eke out the biggest possible bang for their Super Bowl ad buck, so they're increasingly going online to support their TV ad spend.
Coinstar shares fell over 8 percent after-hours, following the company's earnings announcement. The problem: a much weaker-than-expected outlook for the first quarter.
Strength at Viacom's cable channels wasn't enough to offset declines in home entertainment.
A rebound in advertising and strong performance at News Corp's networks led the media giant to beat expectations. Adjusted earnings came in at 29 cents per share, a penny higher than analysts expected and up from adjusted EPS of 25 cents a year ago.
It's a busy day for Rupert Murdoch - he launched his long-awaited iPad-only news app "The Daily" and News Corp will report quarterly earnings after the bell.
Time Warner's stock is soaring — now up over 8 percent — on strong fourth quarter results and an upbeat outlook for 2011 that tops Wall Street expectations. Earnings per share grew 22 percent, on eight percent higher revenue, driven by higher advertising, subscriptions and content revenue, especially at its cable networks.
The case of a Montana congressional candidate accused of body-slamming a reporter is being blamed by some media watchers on a wave of hostility toward journalists that President Donald Trump helped generate.
VC Jeff Jordan gives insight into the types of companies he invests in and reveals what it takes to be truly disruptive.
Comedies, spin-offs and reboots are poised to dominate TV this season if social media engagement is any indication.
Tom Hardy will portray the comic book anti-hero Venom in Sony's first-ever feature-length "Spider-Man" spin-off.
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