Media

Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Yahoo is integrating Facebook across its web site. Yahoo's 600 million users can access their Facebook content without ever leaving Yahoo's homepage Yahoo mail or Yahoo IM. And if you're on one of Yahoo's sites and want to share an article or video with your Facebook friends, that's seamless as well.

  • Netflix CEO Reed Hastings took the stage at the Apple developers conference to announce that he and Steve Jobs are bringing Netflix to the iPhone.

  • Today Zynga took a major step: It's bringing its social games to the iPhone, which makes the company less reliant on Facebook, which will enable it to go public.

  • A ray of light for movie theaters struggling with a weak summer box office: Cinema ads are on the rise. The Cinema Advertising Council released a new report on movie theater ads.

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  • TV

    Advertising industry insiders tell me that Fox should wrap up its ad sales today and all the networks could complete their Upfront sales in a week. That's weeks earlier than the July 4 date expected, and months earlier than last year.

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    Social media harnessed the support — and donations — of millions after the devastating Haiti earthquake. Now that we're facing BP's environmental disaster, what role will social media play now?

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    In response, Zuckerberg addressed the issues without being defensive, reiterating that he wanted Facebook to help people share and stay connected, the message he told me last week after announcing the new privacy settings.

  • AT&T

    Today AT&T announced a big change in how it's charging for data—dropping unlimited, flat-fee plans, in favor of tiered pricing. This is a major shift, which should have rippled throughout telecom, and even into cable.

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    Tuesday afternoon Lionsgate issued its fiscal fourth quarter and full-year earnings results, following on the higher EBITDA earnings it pre-released five weeks early in the heat of the battle with Carl Icahn.

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