Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
The day Michael Jackson fans from around the world have been waiting for is finally here. "This Is It" - the much debated, controversial and expensive concert-documentary film, compiled with footage of Jackson's final rehearsals - starts playing tonight, in 3500 theaters in the U.S. and simultaneous premiers in 16 cities across the globe.
I'm in Scottsdale Arizona where Microsoft just unveiled its new retail concept, and it is a mob scene. Over a thousand people are in line to check out the colorful store, and hoping to get one of the gift bags Microsoft will hand out to early visitors. A few dozen of these Windows fanatics camped out over night.
MySpace's recently-appointed CEO Owen Van Natta unveiled his content-focused strategy and new music initiatives.
Microsoft is expected to announce it will incorporate both Facebook and Twitter's real time updates into Bing search results. The deals would be non-exclusive and separate from each other, and would represent a mind-shift for how Microsoft thinks about search
On the heels of Yahoo!'s better than expected earnings after the bell Tuesday, the web giant will announce a partnership later today that represents a new focus on original content. I have the early scoop: Yahoo! is about to announce it's partnering with ad giant WPP's Group M Entertainment to together produce new branded webisodes, both companies bringing in advertisers, together developing concepts that will work for them.
The National Retail Federation released a new report today that finds that consumers are still cautious, and now retailers and advertisers are trying to figure out how to make the most of a tough holiday season.
Michael Morris, media analyst at Guggenheim, tells CNBC's "Power Lunch" why a shake-up at Viacom could be a good thing.
As networks struggle to find shows that click, they're leaning heavily on what's worked in the past.
HBO's "Silicon Valley" examines the incestuous relationship between startups, VCs and the media in the latest episode, says VC Venky Ganesan.