Media

Julia Boorstin

Julia Boorstin
CNBC Senior Media & Entertainment Correspondent

Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."

Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.

In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.

She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.

Follow Julia Boorstin on Twitter @jboorstin.

More

  • Google on Wednesday announced its much-anticipated new music search, which will allow users to quickly find songs, sample them and buy them. The big surprise is who is NOT featured: Apple's iTunes.

  • DreamWorks Animation showed some "Monster" strength in the third quarter, beating Wall Street projections with better than expected DVD sales and the ongoing performance of "Monsters vs. Aliens."

  • This_is_it_200.jpg

    The day Michael Jackson fans from around the world have been waiting for is finally here. "This Is It" - the much debated, controversial and expensive concert-documentary film, compiled with footage of Jackson's final rehearsals - starts playing tonight, in 3500 theaters in the U.S. and simultaneous premiers in 16 cities across the globe.

  • Bobby Kotick, CEO of Activision Blizzard, tells me that "DJ Hero" won't just change his company's business, but will change the world.

  • Verizon is facing some major challenges, and it's looking for some new growth drivers.

  • microsoft_store_sales.jpg

    I'm in Scottsdale Arizona where Microsoft just unveiled its new retail concept, and it is a mob scene. Over a thousand people are in line to check out the colorful store, and hoping to get one of the gift bags Microsoft will hand out to early visitors. A few dozen of these Windows fanatics camped out over night.

  • MySpace's recently-appointed CEO Owen Van Natta unveiled his content-focused strategy and new music initiatives.

  • Bing.jpg

    Microsoft is expected to announce it will incorporate both Facebook and Twitter's real time updates into Bing search results. The deals would be non-exclusive and separate from each other, and would represent a mind-shift for how Microsoft thinks about search

  • On the heels of Yahoo!'s better than expected earnings after the bell Tuesday, the web giant will announce a partnership later today that represents a new focus on original content. I have the early scoop: Yahoo! is about to announce it's partnering with ad giant WPP's Group M Entertainment to together produce new branded webisodes, both companies bringing in advertisers, together developing concepts that will work for them.

  • Barnes & Noble has finally unveiled the details of its much-anticipated e-book. It's called the "Nook," and like Amazon's Kindle, it costs $259.

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