Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
But the Olympics are far more than just a boost for NBC Universal, they're also an unprecedented experiment with online content distribution, bound to transform the way media companies distribute their content.
Cable giant Comcast is paying some $125 million for Daily Candy, a lifestyle-oriented website and e-mail newsletter that reaches 2.5 million readers, mostly women. Founded in 2000, Daily Candy publishes 13 daily editions and eight weekly editions, organized by locale or interest.
News Corp's fiscal fourth quarter earnings beat analysts estimates, thanks to strong DVD sales, higher licensing fees for cable networks and the sale of the company's stake in Gemstar-TV Guide International.
Marvel Entertainment's second quarter came in solid, posting a 60 percent increase in net income, and raising its full-year forecast on the boffo performance of "Iron Man" and "The Hulk".
Monday a federal appeals court overturned a lower court ruling that prohibited Cablevision from offering "Network DVRs". This technology allows pretty much anyone with cable to easily and less expensively enjoy the ad-free viewing a DVR allows.
We're mid-way through media earnings, and a distinct trend is emerging: weakness in local ad markets is now spilling over to national cable and broadcast advertising. The media industry is facing all sorts of hurdles. Particularly unfortunate sector challenges at a time when the ad cycle is at a low.
It's now been a month since the Screen Actors Guild's contract with the producers association (the AMPTP) has expired. Actors are working without contract, and the movie studios have been holding back film production, not wanting to be shut down by more labor conflict.
CBS reported a 1.1% increase in second-quarter net income and .6 percent growth in revenue over the year ago quarter. But the stock traded down on the news, Wall Street focused on CBS' outlook, which is increasingly negative, revealing greater weakness in advertising markets.
IPhone maker Apple is looking to move into the original programming business to compete with video streaming companies, Variety reported.
Major films such as "Hunger Games: Catching Fire," "World War Z," and "Transformers: Age of Extinction" will move to Hulu from Netflix.
CEO of French advertising agency, Havas, has said the group is seeing strong demand in China.
As global markets reel from a brutal selloff and a subsequent rally, the cable and media industry has been battling a home-grown rout of its own.