Julia Boorstin joined CNBC in May 2006 as a general assignment reporter. Later that year, she became CNBC's media and entertainment reporter working from CNBC's Los Angeles Bureau. Boorstin covers media with a special focus on the intersection of media and technology. In addition, she reported a documentary on the future of television for the network, "Stay Tuned…The Future of TV."
Boorstin joined CNBC from Fortune magazine where she was a business writer and reporter since 2000, covering a wide range of stories on everything from media companies to retail to business trends. During that time, she was also a contributor to "Street Life," a live market wrap-up segment on CNN Headline News.
In 2003, 2004 and 2006, The Journalist and Financial Reporting newsletter named Boorstin to the "TJFR 30 under 30" list of the most promising business journalists under 30 years old. She has also worked for the State Department's delegation to the Organisation for Economic Co-operation and Development (OECD) and for Vice President Gore's domestic policy office.
She graduated with honors from Princeton University with a B.A. in history. She was also an editor of The Daily Princetonian.
Follow Julia Boorstin on Twitter @jboorstin.
Shares of Salesforce.com's stock dipped on Wednesday after reports that tied it more closely to the potential sale of Twitter.
CNBC's Julia Boorstin reports the latest on Facebook's Marketplace as within hour of launch, illegal sales were taking place on the platform.
National Amusements is asking Viacom and CBS to consider recombining, reports CNBC's Julia Boorstin.
CNBC's David Faber and Julia Boorstin report the latest on the possibility of a merger to bring CBS and Viacom back together.
Facebook's Sheryl Sandberg shared her views on the internet ad market, competition and gender equality in an interview with CNBC's Julia Boorstin.
CNBC's Julia Boorstin speaks to Sheryl Sandberg, Facebook Chief Operating Officer, about the social media giant's advertising efforts including its recent video view metric mistake.
CNBC's Julia Boorstin speaks to Sheryl Sandberg, Facebook Chief Operating Officer, about the social media giant's advertising efforts as well as a study about women in the American workforce.
AT&T's upcoming DirecTV Now online video service will cost $35 per month.
Netflix CEO Reed Hastings expressed confidence that his company will be able to continue to ride the wave of Internet TV.
Netflix's Reed Hastings could be looking at a new, behemoth of a rival, now that AT&T has agreed to buy Time Warner, parent to HBO.
AT&T needs content, but Time Warner's wealth of series and movies shows it didn't need distribution help.
Get the best of CNBC in your inbox
A data-driven index of 100 large-cap companies best using technology to invest in and profit from new business opportunities.
Innovations in payments and financial services are highlighted at Money 20/20, the event where retail, data, and technology intersect.
Examining how top companies promote and manage innovation, leverage rapid change and use technology to grow exponentially.