TV ratings are falling as we move to viewing content online, how do you value the return on sports sponsorship deals? GumGum's Jeff Katz tells CNBC how.
Is it luck or judgement? Viral vids can increase visibility for brands if done right. CNBC talks to Jamie Bolding, CEO of Jungle Creations to get some tips
The online travel giant TripAdvisor needs more than just digital marketing channels as it moves into hotel booking. CMO, Barbara Messing tells CNBC why.
CNBC looks at how the computer systems in F1 cars have made their way into regular vehicles.
FIA President Jean Todt discusses his start with the Ferarri team and the current problems facing F1.
F1 experts discuss whether the quieter engine sounds are making the sport less attractive.
The tech sector is in focus following Alphabet earnings. Jurrien Timmer of Fidelity Investments gives his take.
Michael Kors agreed to buy Jimmy Choo in the latest push by an American luxury company to find sources of growth in the competitive retail landscape.
US and British negotiators are set for a second day of talks in Washington today.