Businesses can work with "micro influencers," people with 10,000 to 100,000 followers, rather than celebrities
Brand Union's Terry Tyrrell talks to Marketing Media Money about what makes a brand and whether brand cultures can scupper mergers and takeovers.
Marketing Media Money talks to Saddington Baynes about how neuroscience was used to enhance visual imagery in its recent Honda campaign.
CNBC looks at how the computer systems in F1 cars have made their way into regular vehicles.
FIA President Jean Todt discusses his start with the Ferarri team and the current problems facing F1.
F1 experts discuss whether the quieter engine sounds are making the sport less attractive.
Oppenheimer Funds' Talley Leger says industrials could see the most impact if President Trump manages to push through his pro-growth policies
DC budget guru Stan Collender says Congress and the White House face a serious deadline this fall, and investors should be skeptical of Trump's tax plan.
Steven Wieting of Citi Private Bank gives his take on the markets following Trump’s tax plan.