Adaptive learning company that partners with publishers, content providers and educational institutions to enable personalized education at mass scale

Traditional educational content model for K-12 and higher-education publishing, as well as corporate training and adult education

Vital Stats

  • 500,000 students at the end of last year.
  • 3 million students expected by end of this year.
  • 10 million students expected by end of next year.
  • Goal is to be like Amazon Web Services for education.
  • Ultimately plans to move beyond large learning companies and university systems to offer technology direct to start-ups, schools and individual teachers.
  • More than 1 billion recommendations served.
  • Recently partnered with Cambridge University Press, the oldest publisher in the world, covering 250,000 students.

Headquarters: New York City
CEO: Jose Ferreira
Year Founded: 2008
Number of Employees: 150 (by year-end 2013)
Funding: $54 million
Key Investors: Founders Fund, FirstMark Capital, Bessemer Venture Partners, Accel Partners, First Round Capital, Pearson, Reid Hoffman
Clients: Pearson Education, Cambridge University Press, MacMillan Education, Houghton Mifflin Harcourt, John Wiley & Sons, Triumph Learning, Arizona State University, University of Nevada, Las Vegas (UNLV), University of Alabama

On Disruption

"True disruption happens when entrepreneurs aim big and go after a giant problem, a problem that, if solved, would usher in an era of large-scale transformation across industries and nations. Far too often, the word 'disruption' is used as a cover-up. Many venture capitalists/investors say they’re looking for the next big idea. But they aren’t, really; they’re looking for something derivative, because derivative is safe." -Jose Ferreira, Knewton Founder and CEO


Latest Special Reports

  • Advisor-centric content with guest columns covering practice management, investment strategies and marketing/social media.

  • With computers in our cars, in our pockets, on our wrists, and on our faces, we have faster, broader access to content than ever before. Host Carl Quintanilla explores this new world in "Binge."

  • Participants at a hacking conference.

    A series of high-profile cyberattacks has created huge economic opportunity as businesses look to fend off future attacks.