Sports leagues such as the NFL and MLB are relying on online user generated content for their marketing campaigns.» Read More
When she was in high school, Barbara Cossman bought a magazine that had an audio chip in it. It was one of things that she never forgot. So when she came to the University of Michigan and became director of publications for the Wolverines, her dream was embed the audio file of a famous play into a gameday program. Saturday, Cossman's dream will become a reality, as Michigan has printed 15,000 programs to be sold for its game against Notre Dame. Each gameday program includes an audio file of "The Catch," Desmond Howard's famous touchdown against Notre Dame twenty years ago.
The mystery bidder that engaged in talks with the New York Mets during David Einhorn’s exclusivity period is former Glencore International trader Ray Bartoszek, according to a person familiar with the matter.
The number one thing the owners of the New York Mets, Fred Wilpon and Saul Katz, "never wanted to give up is control" of the organization, Anthony Scaramucci, managing partner of the alternative asset firm SkyBridge Capital, told CNBC Thursday.
Why did the deal between hedge fund manager David Einhorn and the New York Mets fall apart? Was there double-dealing involved? Insight with, Anthony Scaramucci, Skybridge Capital, and CNBC's Kate Kelly.
It has been in the works for months and in my mind for years. Today I can finally proudly announce that my new show "CNBC SportsBiz: Game On" is a reality. The show will air every Friday night at 7pm ET on Versus beginning next week, Sept. 9.
When the NFL lockout was over, all parties were declared winners — the owners would lose just one preseason game, the players would get to play and the fans would get to see them. In the speed of the final negotiations, it wasn't yet clear. Now it is. The players didn't get much. Let's break it down as simply as we can.
The latest and greatest performance enhancer, if you've been living under a rock, is deer antler velvet. On the surface, it seems like it could make sense. The coating on the antlers of young male deer that contribute to the growth of that part of their body could help athletes. First, the NFL prohibited Oakland Raiders coach Hue Jackson from endorsing it. Now, according to SI.com, Major League Baseball is warning players about using it.
My bucket list isn't a physical list I have somewhere, but I know an opportunity when I see it. I competed in a hot dog eating contest, took a Josh Beckett fastball, tried to return Andy Roddick's serve and flown in a blimp over New York City. This year, I decided I wanted to sing the National Anthem at a baseball stadium. I put the challenge out to Twitter and I had seven teams come back with offers.
A class action lawsuit filed by former college athletes against the NCAA and Electronic Arts could take a huge bite out of the video game maker's revenues, should the athletes win the case.
A company which obtained the marketing rights to Bo Jackson is suing fast food company Chick-fil-A , saying the unauthorized use of the dual sport great in one of the chicken company's commercials damaged the potential of one of its products.
What are some of the more notable products available on the market today that are said to enhance athletic performance? Click ahead and find out.
When the the folks at Madison Square Garden were dreaming up new features for their big renovation, giving fans the option of seeing Knicks and Rangers players leaving the locker room to go onto the court and the ice was a must-have.
What are some of the sports contracts that had terrible consequences for the teams that wrote them? Click and find out.
New York TImes sold more than half its 17 percent stake in the company that owns the Boston Red Sox, according to a filing with the Securities and Exchange Commission Friday.
A couple months ago I let it be known on my Twitter feed: I wanted to sing the National Anthem in a Major League stadium. The offers came in. The Dodgers, the White Sox, the Pirates, the Tigers and the Tampa Bay Rays. But it was the Rays who ultimately gave me the best offer.
The judge declared a mistrial in baseball star Roger Clemens' perjury trial over inadmissible evidence shown to jurors.
Age is just a number. Unfortunately, this axiom doesn’t always apply when it comes to professional sports. Who are the 10 most notable athletes still active after the age of 40?
Earlier today (Monday), Tiger's agent Mark Steinberg, former head of IMG Golf, announced that he would be joining Excel Sports Management. Here's our conversation.
The biggest free agent in the sports agency world told CNBC he was joining New York-based Excel Sports Management as a partner.
Brandon Steiner has made a career out of selling autographs and memorabilia and his company's deal with the New York Yankees undoubtedly has him salivating over the business Derek Jeter's 3,000th hit will bring him.