Two of the biggest rivals are going head to head today in the opening day of Major League Baseball. CNBC's Brian Shactman dissects the rivalry between the Red Sox and the Yankees.
MLB Advanced Media, or MLBAM, offers one of the most profitable sports apps in the world, reports CNBC's Brian Shactman.
Revenue-sharing and lucrative local cable TV rights have helped level the playing field in Major League Baseball, Larry Lucchino, president and CEO of the Boston Red Sox, told CNBC on Opening Day.
CNBC's Brian Shactman reports that Major League Baseball's mobile app, MLB "At Bat," which is already a big winner this season. The app allows users to follow or watch their team wherever they may be.
Opening day of the baseball season is Monday. CNBC's Brian Shactman reports on the payroll of some of the teams. Michael Ozanian of Forbes Magazine, shares his opinions.
CNBC's Brian Shactman and the "Street Signs" crew discuss the salary gaps among baseball players.
It is salary chaos in Major League Baseball. It's not about skyrocketing salaries, it's about the emergence of such incredible examples of disparity.
One of the most coveted baseball cards ever made is at the center of a seven-figure bidding war, reports CNBC's Robert Frank.
Hooters girls drafted to man the sidelines during spring training are throwing the game a curveball. Over the last two weeks, there have been several errors, as some Hooters girls attempted to "wing" it playing America's pastime.
The era of domination by the New York Yankees and Boston Red Sox is over. If you want to see the best baseball right now, some say -- Go west, young man!
A lot of pro athletes strive to transform their talents into marketable brands, but not baseball star Albert Pujols. He has little interest in cultivating a personal brand in the open market, and it's not just because he's guaranteed $240 million from the Los Angeles Angels.
Los Angeles Angels owner Arte Moreno likes to make money. But after amassing a fortune in excess of a billion dollars, right now, what he wants to do more is win.
Baseball fans are used to two things: high beer and food prices. But one franchise is going against the grain: The Cleveland Indians. The franchise is lowering the price of beer, soft drinks and food significantly, because they¿ve found that discounted concessions bring more fans. The team started it last season, and now, single-game ticket sales are up 40 percent. CNBC's Brian Shactman reports.
Basketball in Great Britain is apparently growing. The British Basketball Association is putting on a full court press to entice investors for a new pro league.
Okay sports fans, which one of the four major athletic endeavors is better than the others when it comes to weathering the latest economic storm? Which one has proven to be recession proof?
Ken Williams, Chicago White Sox executive vice president, discusses the business of Major League Baseball and building a championship team.
Bought by an antique picker for less than $100, the photo depicts the nine players and a manager of the 1865 Brooklyn Atlantics team.
Colorado Rockies owner, Linda Alvarado, Alvarado Construction Company president & CEO, makes her pitch on jobs, construction, the economy and the business of baseball.
A class action lawsuit marching through the courts could dramatically change the economics of college sports and the status of amateur athletics in the U.S.
After spending millions on Super Bowl ads, some companies are breaking the longstanding tradition of keeping the commercials under wraps until the big game and leaking them online.